Rusich acquired a reputation for exceptional brutality. In September 2014, Rusich attacked a column of Ukrainian volunteer fighters near the Donbas town of Metallist, killing dozens,
according to Ukrainian news reports. Afterward, local sources said that Rusich members
mutilated and
set fire to the dead, images of which circulated on the web and became part of the group’s mythos. Throughout their 2014-2015 deployment, Milchakov, Petrovsky, and other Rusich members courted infamy,
posting images of atrocities (warning: graphic) and
selfies with dead bodies, according to Ukrainian media. Ukrainian human rights groups also
accused the contingent of torturing prisoners of war. Rusich’s outsized social media footprint served as useful propaganda, hyping members as fearsome warriors and belying their relatively small numbers in Ukraine during the 2014-15 period.