Navalny wants the West to buy ads on social media to inform the Russian public about the war. How would this work? Putin's already blocked Facebook and Instagram. Presumably he could block any other platform if he wants to? Is Navalny talking about ads in Google search results or something?
Jailed Kremlin critic Alexey Navalny has called on tech giants Google and Meta/Facebook to help circumvent Putin's grip on the media and get information
techcrunch.com
Jailed opposition leader urges west to support huge ad campaign in order to break through Kremlin Ukraine war propaganda
www.theguardian.com
Edit: perhaps we English speakers haven't fully understood Navalny's request, which is in 31 tweets