Worth noting that there are two very different objectives here in the information warfare domain (wanky workspeak) - Russia is absolutely desperate to highlight/make up Ukrainian failures for very obvious reasons, Ukraine however is absolutely desperate to avoid highlighting Ukrainian successes, because those are the areas it's going to pour it's finite resources into, not places where it's probing attacks are being repelled, and it could really do with not telegraphing where they are thinking about concentrating their mass to the Russians.
So while we will see video of Ukrainian armoured groups rolling across the Steppe while the remains of Russian tanks smoke gently in the background - because Ukraine does still have a domestic political requirement for that - we are, imv, going to see far more of the triamphalist stuff from the Russians that the Ukrainians, regardless of what's actually happening on the ground.
My personal suspicion is that what goes into - and out of - the media is that Ukraine's summer offensive is going to look like the opposite of Blitzkrieg. Heavier losses than planned, all a bit more crap than hoped, Russians far more able than advertised, and then in September/October someone is going to look at a map and discover that Ukraine has reduced Russian held territory by 50%+.
It's not going to be how it feels that matters, it's going to be what it looks like in October/November.
Obviously there's a tension here - from a military perspective the least said about successes the better, but from an information warfare perspective you could argue that what you want is wild, unconstrained panic in Moscow. I think the first will win, but I won't discount the second - having your enemy dissolve into chaotic interfactional warfare in its capital city is a lot easier on your casualty rate than fighting tooled-up armoured Divisions.