FT have a vote profile of Whitby Woman here which at least in part is a factor of Yorkshire Conservatism
Our research (Polling Company) suggests that “Whitby Woman” will play an outsized role in shaping the result when the country goes to the polls this time.
....
Likely to be around 61, in the past Whitby Woman was a reliable Tory voter. Her instincts are aligned with a Conservative rather than Labour policy platform. But this time, disillusionment with Conservative ministers’ handling of the cost of living, frustration over failure to control immigration and doubts about Rishi Sunak personally have pushed her into the undecided column. Now the Tories need to win her back. Policies targeting these voters have already been aired — the
national service plan,
pensions “triple lock plus” and scrapping degree courses resonate with Whitby Woman.
...
What will really make the difference is back up the east coast. If Whitby Woman abstains (as many Conservative voters did in 1997, helping Tony Blair to win big), votes Labour or for Reform UK, the Conservatives will be on course for a defeat as bad as that suffered by John Major at Blair’s hands — potentially even worse.