Mearsheimer or Zer0?
They tried to make amends for publishing Atzmon by proving how antiracist they were with Dave Hann's (author of No Retreat) Physical Resistance: 100 Years of Fighting Fascism.
Alex Niven on the importance of Zer0:
"Things like John Peel dying, and the NME turning into a musical supplement of Heat magazine, and the marketisation of academia, and the literary scene being reduced to a catalogue of awards ceremonies and PR spectacles really hit the counterculture hard in the last two or three decades. The blogosphere seemed to reawaken an oppositional critical tradition at a crucial moment."
suggests they take the idea of a counter-culture seriously.
This
"SS: How do you see the relationship between pop music and "criticality" these days?
OWEN HATHERLEY: The writing many of us encountered in the music press in (roughly) the 80s-mid 90s was exemplary in its combination of mass audience, unpatronising erudition, politicisation and fearless, sometimes experimental prose, and it is in lots of ways a model for what we tried to do with Zer0."
suggests they're explicitly basing themselves on the NME and Melody Maker in the early 1990s.
They also had a series of lectures in Oxford University's Taylor Institute.
"Zer0 Books has injected wit, wisdom, and energy into an otherwise moribund intellectual scene. Putting a stamp on the early 2010s, a series of provocative, ebullient texts (by writers such as Mark Fisher, Owen Hatherley, Nina Power, and Carl Neville) have bypassed a staid publishing industry to bring fresh, radical ideas to a popular readership.
While liberal Britain has become increasingly inured, lifestyle-obsessed, and forgiving of the excesses of neoliberalism, Zer0 has helped to reinstate an empowered critical avant-garde. The Zer0 model has provided a new blueprint for cultural and theoretical writing, one that exposes the hermeticism, careerism, and sheer sterility of much modern academic discourse.
The 2011-12 Zer0 Lecture Series at Oxford aims to provide a forum for the dissemination and debate of forthcoming or recently published Zer0 texts. Taken together, the six sessions represent a summary of the full range of cultural writing in the UK at the start of the new decade: from the philosophy of video games, to the failures of 19th century architecture; from the class politics of the band Pulp, to future possibilities in avant-garde music making; from the ethics of sexual exhibitionism to the shortcomings of the BBC and the Guardian newspaper."
http://zerobookslectures.wordpress.com/
Basically they are attacking people for the "hermeticism, careerism, and sheer sterility of much modern academic discourse" by producing stuff that will get into the reviews pages of the broadsheets because there's titles about superhero movies, TV cop/crime shows and the band Pulp.
Some of it is probably OK, some excusable but this is where it leads:
Superactually: Micro-Essays on Post-Ironic Life: "A bunch of tiny essays on life after irony, this is a book to help smart people feel hip and hip people feel smart."
"This is a book of short, provocative essays. Some are on fun topics in pop culture (hackers, dubstep, cat memes, thinking green, parkour, and the girl next door). Others are takes on technical topics in social theory (sensation, hype, discrimination, imagination, and
the typical). This is a book to help smart people feel hip and hip people feel smart."
http://www.zero-books.net/books/superactually
We await to be told what the typical is by Zer0.