Bakunin
I am Noodle's bitch.
Before forgetting, this is absolutely priceless:
"Do you know who I am..?"
Yes, Penny Dreadful, we do. You build your 'ethical brand' by running stories about benefit claimants threatening suicide even when professionals have expressly advised you not to run the story in question.
A most apposite demonstration of your idea of press ethics, as far as I can see.