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The 2017 General Election campaign

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Conservatives buy 'dementia tax' Google ad as criticism of policy grows

The Conservatives have paid for a Google advert that appears at the top of the page when users search for “dementia tax” in response to growing attacks on Theresa May’s social care policy.

People using the search engine on Monday to find out about the term, coined to describe the prime minister’s manifesto commitment to shake up the funding of old age care, found the top result was a paid-for link from Conservatives.com that read: “The so-called ‘dementia tax’ – get the real facts.”

Desperate stuff.
 
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'dementia tax' has a very strong resonance. This is going to hurt the Tories.

The other big factor is Corbyn's crowd pulling as opposed to Theresa's crowd avoiding. You can't fake this stuff.

Another factor - the Blairites are starting to fall silent. This ain't going to be the landslide loss they wanted.

This gap is going to keep closing.

Game on!
 
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