Actually, I don't think that's what he's talking about, he's not setting himself as a leader, and he doesn't advocate that there be one. Those days are over. My understanding is that he's saying people should become more engaged in their local communities. They should organize themselves. He successfully supported the tenants who fought against eviction in an east London community, he's encouraging people to stand with Wallmart workers for a pay raise, etc. He is inspiring people to think of ways they can become involved. He has explained over and over again that he's not saying "don't ever vote," just "don't vote" for people who don't represent you."
As to your question, "are people just lazy?" I think Russell Brand sees that people feel paralyzed. Partly because they've been indoctrinated to believe "resistance is futile." He's trying to change people's thinking, to make people realize how much power they really have to change things, if only they ACT.