Investigation : In the race to become start-up tsar, Jennifer Arcuri had one key ally
Leaked emails suggest the then mayor agreed to help Jennifer Arcuri, his alleged lover, chase a job she was underqualified for
Insight | Gabriel Pogrund, Jonathan Calvert, George Arbuthnott
October 6 2019, 12:01am, The Sunday Times
It was one of the most high-powered jobs in the technology start-up world: the chief executive of a quango created by David Cameron, then the prime minister, with a salary of £100,000 and reporting directly to Downing Street.
The advertisement for the role was seeking “proven business leaders” and it would eventually go to Joanna Shields, who left her position as head of Facebook in Europe, the Middle East and Africa to take the job.
But at 10am on Tuesday, August 28, 2012 — the deadline for applications — a letter is said to have arrived in the inbox of the recruitment agency from a surprise candidate. It was the ex-model and business student Jennifer Arcuri.
Copies of the 27-year-old’s draft application and emails, leaked to The Sunday Times, show she was hopelessly underqualified. Yet the correspondence suggests she had one big selling point: a reference and letter of recommendation from the London mayor, Boris Johnson.
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The latest disclosures centre on the recruitment of a new head for the publicly funded Tech City Investment Organisation, set up to encourage investment in technology start-up companies in east London’s “Silicon Roundabout” area.
At the time, Cameron was spearheading efforts to nurture the British tech giants of the future by putting the government’s weight behind thousands of embryonic enterprises. It was a cause rich in political capital and the ambitious mayor wanted a share of the glory, especially because it was on his patch.
Johnson had met Arcuri in the spring of 2012 when she helped his campaign for a second term as mayor. She was an ex-model from America who had dabbled in the film business and had managed a sushi bar before heading to London to do an MBA course.
While at college, she hit upon the idea of creating a summit, called Innotech, to bring together budding entrepreneurs and policymakers. And her coup had been to persuade Johnson to speak at the first event in April 2012.
Johnson was happy to oblige his friend but also saw it as an opportunity to make his pitch to bring Tech City, with its £2m budget, under his wing as part of London & Partners (L&P), the mayor’s promotional arm for the capital.
“I will lobby the government for the Tech City Investment Organisation and the associated budget to be folded into London & Partners as the official promotional organisation for London,” he told Arcuri’s summit in a London hotel.
Three months later, after a shake-up at Tech City, a recruitment agency was hired to find a new chief executive. Arcuri was then weeks from finishing her business course and would not have been on anyone’s list of top candidates.
However, one speaker alongside Johnson at Arcuri’s summit saw possibilities for the young American. He was Milo Yiannopoulos, a right-wing commentator who was then a 28-year-old journalist for an online technology magazine.
According to the emails passed to this newspaper, Arcuri met Yiannopoulos in late July on the eve of the London Olympics opening ceremony. They agreed to work together to promote Arcuri for the Tech City job.
Emails sent the following day show Arcuri was upbeat about her chances. “I would definitely rock this position. Especially having your support,” she wrote to Yiannopoulos. “I have more than enough enthusiasm and energy for it.”
It was vital that she discuss her application with the key contact she had met three months earlier. This was, of course, Johnson, who was at the opening ceremony with Cameron that evening.
“I will need to talk to Boris — to bounce some ideas around with him . . . but with the Olympics I may not be able to meet with him for another week,” wrote Arcuri.
In the meantime, she needed to spruce up her online image. A third friend joined the conversation to suggest she edit her public pictures online and her LinkedIn profile to make sure they matched with “the requirements of the job spec”.
Arcuri quickly replied: “What do you mean. Take down all Modeling [sic] pictures or overtly sexy ones?”
The friend suggested she post pictures of herself in business suits. Yiannopoulos advised: “You want to appear as professional (maybe boring) as possible, remember this is the public sector.”
As part of the job campaign, Yiannopoulos introduced Arcuri to the quango’s outgoing head, Eric van der Kleij, describing her in an email as a “friend of Boris J’s . . . contemplating an application” for his job.
Van der Kleij replied to say he was in touch with Arcuri and was “encouraging as many capable people to apply, so thank you indeed!”
Arcuri also lobbied a director at L&P. He wrote back encouragingly, “I think there is something in this for you with your drive and ambition” and recommended “sounding out” Tech City’s new deputy chief executive.
But the key was the London mayor. “Boris will be hard to schedule this week due to the games. Officially,” she wrote in one email. “Unofficially . . . I will see what we can do.”
She then reports back: “BJ said we could meet next week which is probably the most important ‘next step’. . . I want to walk him through the reasons . . . Why I want the job and why I could do it. As well as explain I need no official public endorsement as long as he helps me by writing the letter. (which of course I said we would do.)”
The plan was that Arcuri’s small team would draft a letter of recommendation and the mayor would sign it — even though he had only known her for a few months. Johnson’s name also appears as the first referee on a draft curriculum vitae she produced for the job.
In a late version of her covering letter she claimed to have “strong connections in most countries all over the world” but wrote “What do I say here? eek” in response to a question on the application form about small companies trading overseas. She also misspelt the surname of the person to whom she was applying.
The fact that she procured Johnson to speak at her summit is cited as proof of her commercial experience.
Yiannopoulos kept the campaign going after her application, describing Arcuri in a newsletter as the Tech City “CEO-in-waiting (we sincerely hope).”
Last week, he described how they had quickly become friends and said she had wanted to be famous. He “enjoyed her giggly, larger-than-life personality and admired her shameless self-promotion”.
He said his backing of Arcuri had been a ruse to expose the shallowness of the government’s approach to the tech industry. “Jennifer didn’t realise at the time, but I was mocking her by recommending her for the Tech City post. She was hopelessly underqualified for it.”
Despite having the mayor’s backing, Arcuri’s application was unsuccessful. Downing Street sources from that time say she did not make the final shortlist. One said: “Everyone thought she was a complete joke and then it became clear she was close with Boris. Then it was just like, ‘OK, that’s obviously why.’ ”
Two years later, Arcuri wrote to thank Yiannopoulos for “standing behind” her. Arcuri seemed surprised about her hold over Johnson when looking back on the episode. “I still have the letter of rec from Boris. hahaha. to think that we asked him to write us a recommendation for the CEO of Tech City is just hysterical,” she wrote in June 2014.
Downing Street did not comment on behalf of the prime minister. Arcuri did not respond to a request for comment.