The Scottish National Party thinks it's a gimmick as well, and they run the government up here.
Judging by the comments in this Herald story, some of their fans think that it's a Labour Friends of Israel plot and -
Don't the schools have access to the Internet. Show them "The Pianist" excerpts from "Sophie's Choice" "Schindler's List" and a few others. There is also an excellent BBC documentary on Auschwitz.
My younger sister was one of those students. She went a few weeks ago. She's your typical cynical teenager but she came back absolutely stunned at the foulness of it all. It made her think very, very deeply about her beliefs and her responsibilities as a member of the younger generation. I think it's a very worthwhile scheme.