NoXion
Craicy the Squirrel
Why? It's trying to target high sugar shit foods, during rising rates of obesity and sickness. We can argue about which foods might fall foul of attempts such as this, (well everyone else can I CBA) but there's not much wrong with the principle. It isn't antitehtical to their other stated aim of trying to get more people back into work.
But that's the thing, isn't it? They're not actually concerned with improving our lives, they just want more productive workers. That's their "principle".