I've spent a few days and evenings door knocking in my constituency over the last month - I must have spoken to 500+ random people.
There's a cohort out there - and I don't mean a trace element - who didn't know there was an election on. There's a cohort out there who knew there was an election on (in the same way I know there's some
sportsball on) but who didn't know or care who was playing. There's a cohort out there who don't know who Sunak or Starmer or Führage is, there's a cohort out there who assumed that Johnson was still PM but didn't know whether he was Tory or Labour.
As
Rimbaud says, it's
really easy to live your life completely divorced from this stuff - if you watch Netflix and Disney, and your Facebook algorithm is set for cat videos, it would be quite possible to not know there was an election on or who was playing.
The only times I hear pop music since the age of 15 or whatever is when my kids are in the car - I could name perhaps half a dozen pop musicians (some of whome probably retired 15 years ago...), I might recognise some songs that I've heard before, but I wouldn't have a clue who sang them, or what they looked like. Same with football - I'm aware that there's some football on, but I don't know (because I don't care, and have no interest..) what teams are playing or who wins, or what tournament it is.
Modern media makes it very easy to silo, and if politics/news isn't one of the silos you get your feeds from, this stuff might as well be on Neptune for all the contact you have with it.