The Rich Energy, Haas saga continues
William Storey the Rich Energy CEO (at the moment but maybe not for long) is now claiming that there was an attempted coup at the company by some shareholders. He even went as far as to say they are in cahoots with rival energy drink company, Red Bull. “The ludicrous statement by minority shareholders cosy with Red Bull and Whyte Bikes is risible, their attempted palace coup has failed. I control all of the assets of Rich Energy and have support of all key stakeholders” Storey said on Twitter.
Some Dutch news outlets are claiming that they believed the most likely reason for the split was that Rich Energy had defaulted on payments for their sponsorship deal with the F1 team “Sources close to RTL GP confirm that the partnership between Haas and Rich Energy has almost certainly ended. However, the fact that the British group would not be able to meet the payment obligations would be the real reason behind the end of the cooperation”. Rich Energy states that it is trying to save their sponsorship deal with Haas, noting that William Storey, their founder and (former?) CEO, wrote or authorised the tweet following a “difference of opinion” with other investors, and that he has no authority to terminate the sponsorship deal. “The deal is not terminated and William has no authority to do so. The investors are trying to clear up the PR mess, but it’s business as usual.” claim Rich Energy investors.
Also Danish media reports that William Storey had been fired from Rich Energy by investors, hijacking their Twitter account and posting the rogue tweet afterward. According to Racefans.net, Rich Energy confirm their belief in the Haas F1 Team and that they are in the process of legally removing the individual concerned (presumably William Storey) from all executive responsibilities, adding that “They may speak for themselves but their views are not those of the company”.
Reports are also claiming that Whyte Bikes have apparently not yet received the £35k owed to them by Rich Energy, as ordered by court, and that they are looking to begin the process of
winding up the Rich Energy company if the payment is not received by the end of today. It transpires that Rich Energy have filed a trademark for a new logo. The new design still has gold, angular antlers. The company filed for the name “Rich Energy”, and its new logotype, which still feature some horns, and still look convincingly plagiarised.
Word in the Silverstone paddock is that the new Rich Energy CEO is to be present at Silverstone this weekend and to be formally announced “soon”.