SpookyFrank
A cheap source of teeth for aquarium gravel
why do you think it is a term for "winning over hearts and minds"??
I don't. I'm assuming that most vegans would like to see more people come around to their way of thinking, and I'm suggesting that inventing a word for 'them' to explicitly separate them from the righteous vegan 'us' is the opposite of seeking common ground.
And eating meat is neither a belief system nor a purely personal choice. It has cultural and psychological factors to it. It is not something that can or should be summed up and then dismissed with a single word, not if you ever plan on communicating with any 'carnists' anyway.