Sponsorship news for next season
Ferrari
Some bad news for Ferrari in the Italian press. It is being reported that Santander who have sponsored the team for the past 8 years, have decided that they will not continue as a Ferrari's sponsor, which could cost the team around 40 million Euros. The report in El Confidencial claims that the talks didn't go very well and it is unclear if the bank will sponsor the team but in a much smaller way. By far the biggest Ferrari sponsor is still Philip Morris and there cigarette brand Marlboro, this partnership has now been running for 40 years despite the fact that no Marlboro branded advertising has been seen on the car since 2007. They did try and use the cigarette package bar code for a while but that was banned in 2010. Interestingly enough Ferrari team principal Maurizio Arrivabene previously worked for Philip Morris International while Ferrari chairman Sergio Marchionne is on the tobacco company’s board of directors. I wonder how long this sponsorship can continue with a brand that has no visible advertising on the car.
Ferrari are also getting lots of stick in the Italian press over the performance of the Team and its drivers, the last time they won a driver and constrictor championship was 10 years ago with Kimi winning the drivers championship and 2008 was the last time Ferrari won the constructors title. Comments in the press are not good, Corriere dello Sport said "as the fireworks exploded in Abu Dhabi, the alarm bells sounded in Maranello", La Gazzetta dello Sport claimed "It was a sad and pale finale for Ferrari, Questions hang in the air. Are Vettel-Raikkonen able to beat Hamilton-Bottas? What caused the psychological collapse of Vettel and the wavering achievements of Raikkonen? Does Ferrari need a mental coach or the complaints of Arrivabene and Marchionne? From the outside one has the impression that at Ferrari there is a constant, exaggerated and pointless tension". Leo Turrini wrote "Napoleon claimed he could change the world in 100 days but he failed. Now Arrivabene and Binotto have just over 11 days to prepare for 2018". The team must be feeling the pressure.
Aston Martin
Aston Martin have announced that they will become the Red Bulls team's title sponsor from 2018. It has been clear for sometime that the car makers sees a future in F1 not only as a sponsor but also as an engine suppler(I believe in partnership with independent engine builder Cosworth). The new boss at Aston Martin Andy Palmer has turned the car company around and they even made a profit last year, the first time in many years. He plans to expand the number of models they produce and believes Formula 1 is the key to market awareness and wider brand recognition. He wants to see the historic British sportscar brand as a direct and realistic competitor to the likes of Ferrari and McLaren.
He is reported in the press as saying that if the cost of engines reduce from 2021 "It moves from probably I wouldn't propose it to the board to probably I would".
McLaren
There are reports in the media following Zak Brown's comments over the Abu Dhabi race weekend that McLaren have signed two new sponsors for 2018, those the new sponsors are believed to be Petrobras and Setta Camara. Petrobras the Brazilian oil multinational company who have severed ties with their former partners Williams, reports earlier in the year claimed this was due to problems inside the company. For those who don't know Petrobras has been caught up in a massive corruption scandal here in Brazil and the investigation into it is called Lava Jato (meaning car wash). Basically the oil company was paying off politicos from all parties and diverting billions of Dollars from contracts into the personal accounts of both company directors and politicians, to the tune of more that $100 million in some cases that have been found in Swiss bank accounts.
I am a little surprised that Petrobras are continuing sponsorship in F1 for a couple of reasons, firstly, the corruption scandal and secondly there is no Brazilian driver in F1 next season. Reports in the press here have claimed that Petrobras are barred from signing any new sponsorship deals until the end of the Lava Jato investigation, which is far from over. So it will be interesting to see if the oil company really are going to sponsor McLaren.