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Well-Known Member
Could Apple Inc be about to buy into F1
This is a rumor that can be clearly traced back to just one source, so currently should be taken with a pinch of salt. Joe Saward who has been an F1 journalist for many years has reported the following and others have started to run with it.
Whispers from Princes Gate, home of the Formula One group, that there is another round of intensive due diligence going on, which suggests that there is another serious bidder emerging in the process of selling the sport. The whisper is that the latest bidder is Apple Inc., which is a company with $161 billion in net cash at the moment, despite having spent $117 billion on share repurchases and $46 billion on dividends in recent years. Apple doesn’t typically make big purchases but usually buys small business and incorporates the technology into its products but the viewing habits of the world are changing, with traditional broadcasters, cable and satellite networks under threat from “over-the-top” content providers. This basically means the delivery of content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service. This has led to a gold rush of companies moving into streaming and looking for the most attractive content to bring in customers. Apple TV is one of the most popular streaming devices around and has Sling TV, a content-driven hub for sports fans and television viewers, providing consumers with the opportunity to watch their favourite shows and channels live and on-demand, with one simple registration at a nice low price. There is also the possibility of what is called a la carte television, where you pay for what you order. Going direct to consumer is a way to multiply revenues by cutting out the middle men (i.e. the TV channels) and owning the content is thus desirable. It should also be remembered that Apple is on the verge of launching into the world’s automotive markets, with an electric car that remains a secret, although it is hard to hide such a project when you hire more than a thousand engineers to work on it. The Apple car is expected to appear by 2020. Thus, there are three elements that would make the purchase of F1 a logical step for Apple. It can afford it, it can boost sales of Apple TVs and get people thinking about Apple in relation to cars. Strangely enough, no-one is willing to confirm or deny the stories.
In other news
Sauber are reported to be about to make an announcement about a new financial backer to save the team.
Mercedes have decided not to appeal the Radio ruling by the Silverstone stewards.
Haas have joined Red Bull in calling for the Halo device not to be used from 2017.
Interesting debate of the radio today about Massa replacing Palmer at Renault, apparently it could all come down to Petrobras sponsorship.
This is a rumor that can be clearly traced back to just one source, so currently should be taken with a pinch of salt. Joe Saward who has been an F1 journalist for many years has reported the following and others have started to run with it.
Whispers from Princes Gate, home of the Formula One group, that there is another round of intensive due diligence going on, which suggests that there is another serious bidder emerging in the process of selling the sport. The whisper is that the latest bidder is Apple Inc., which is a company with $161 billion in net cash at the moment, despite having spent $117 billion on share repurchases and $46 billion on dividends in recent years. Apple doesn’t typically make big purchases but usually buys small business and incorporates the technology into its products but the viewing habits of the world are changing, with traditional broadcasters, cable and satellite networks under threat from “over-the-top” content providers. This basically means the delivery of content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service. This has led to a gold rush of companies moving into streaming and looking for the most attractive content to bring in customers. Apple TV is one of the most popular streaming devices around and has Sling TV, a content-driven hub for sports fans and television viewers, providing consumers with the opportunity to watch their favourite shows and channels live and on-demand, with one simple registration at a nice low price. There is also the possibility of what is called a la carte television, where you pay for what you order. Going direct to consumer is a way to multiply revenues by cutting out the middle men (i.e. the TV channels) and owning the content is thus desirable. It should also be remembered that Apple is on the verge of launching into the world’s automotive markets, with an electric car that remains a secret, although it is hard to hide such a project when you hire more than a thousand engineers to work on it. The Apple car is expected to appear by 2020. Thus, there are three elements that would make the purchase of F1 a logical step for Apple. It can afford it, it can boost sales of Apple TVs and get people thinking about Apple in relation to cars. Strangely enough, no-one is willing to confirm or deny the stories.
In other news
Sauber are reported to be about to make an announcement about a new financial backer to save the team.
Mercedes have decided not to appeal the Radio ruling by the Silverstone stewards.
Haas have joined Red Bull in calling for the Halo device not to be used from 2017.
Interesting debate of the radio today about Massa replacing Palmer at Renault, apparently it could all come down to Petrobras sponsorship.
to drama.
Rosberg has never finished on the podium here, so he will be looking to get that monkey off his back.
