editor
hiraethified
It shows that boycotts can have an impact though.Perhaps..in the article it says "The company will be hoping that by taking the Israeli business back "in house" it can restore its reputation in the Middle East and meet its key sales targets once more."... i doubt thats going to make any difference unless they start whipping their staff or something
McDonald's will buy back all of its Israeli restaurants after sales suffered from a boycott of the brand over its perceived support for Israel.
The fast food giant was criticised after its Israeli franchise gave away thousands of free meals to Israeli soldiers.
McDonald's said it had reached a deal with franchisee Alonyal to return 225 outlets.
It said in January the Israel-Hamas war had "meaningfully impacted" business.
Widespread protests affected sales in the Middle East, Indonesia and France.
McDonald's to buy back Israeli restaurants after boycotts
The deal follows protests against the firm after franchisee Alonyal gave free food to Israeli soldiers.
www.bbc.co.uk