Yes, it portrays a totally one-dimensional way to do gender, which means that people not at either end of the line are by definition somewhere in the middle instead. If the identities at each end are axiomatically given the position of “Barbie” and “GI Joe” it means by definition you aren’t being fully male-gender or female-gender if you are not “Barbie” or “GI Joe”.The Mermaids spectrum thing the more you think about it the more insane it is. If you're a little girl who does not love barbie / prefers 'boy things' and you saw that powerpoint you'd basically be getting the message that you have the wrong body. And they are taxpayer funded and (according to the website) won 'Charity of the Year in the Children and Young Peoples Awards' in November last year.
It’s horribly retrograde to suggest that these are the “full, complete” versions of each gender. I am about as appalled by it as I have been by anything I’ve seen in recent years. At least the shit that appears in the Mail, for example, is just the rantings of lunatics rather than state-sponsored messaging to our children.
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