His interviewing technique isn't subtle, and so the subjects immediately revert to the auto lines that their Malcolms have fed them. They know that the interview has a finite amount of time, and they can get away with repeating what they want rather than answer the question. It also employs the old technique of repeating something frequently enough such that it becomes accepted, regardless of its truth.
Moron isn't alone in his attack mode; Newsnight, Marr and Today, C4 all use it too.
Moron isn't alone in his attack mode; Newsnight, Marr and Today, C4 all use it too.