MARKETING FORCE LIMITED – PLANNING STATEMENT
APPLICATION FOR THE DISPLAY OF ADVERTISING SIGNS – London Borough of Lambeth
Small Format Highway/Roundabout Sponsorship Scheme
Marketing Force Limited (MFL) is the UK’s market leader in small format sponsorship advertising on/adjacent to the public highway. We are currently working with 100 highway authorities on highly successful sponsorship advertising initiatives which offer local businesses the opportunity to legally advertise in their local area. This form of sponsorship advertising also provides a significant supplementary income to the highway authority.
Marketing Force has recently been appointed by London Borough of Lambeth to manage a roundabout sponsorship scheme (Contact: Gillian Smith, Commercial Manager).
Marketing Force has also been working in partnership with Transport for London for 10 years on their highway “small format” sponsorship advertising initiative (roundabouts and traffic islands). Via this scheme we have advertising consent for 100+ roundabout sites across Greater London.
I summarise the key elements of the application as follows: -
• The location identified has been verified as suitable for this type of sponsorship advertising by the Highway Authority –London Borough of Lambeth.
• The location identified is in non-conservation and non-residential areas.
• The signs will be static, kept low to the ground and is at a location where there is no infringement on highway sight lines.
• The signs provide a legal platform on which local businesses can promote themselves at the selected locations.
• The initiative promotes London Borough of Lambeth’s support of the local economy by enabling locally based businesses to legally promote themselves in this way.
MFL is very keen to achieve a positive outcome, therefore if you have any queries in relation to this application, we welcome, entering into discussion with the Planning Authority, prior to a decision being reached.
Joanne Woodward, Managing Director, Marketing Force Limited
Tel: 01394 672467
Email:
joanne@marketingforce.co.uk