8ball
Decolonise colons!
I can't see how animal rights can work, personally...
Are you familiar with Peter Singer's original thoughts on this (just trying to gauge where you're at with the idea)?
The pity of it from my point of view has come up a few times and came up again in that This Morning video: once you start talking the language of rights (which includes using terms such as rape, murder and slavery), there is no common ground, there is no room for compromise. Those concerned with animal welfare who don't necessarily want to end animal exploitation but would like to see it massively reformed are pretty much lumped in with everyone else as 'over there' in the argument.
I don't think those terms are the "language of rights" as such. They are just attention seeking.
What PETA might call "unsophisticated marketing", now that they have adjusted their brand strategy.