Funny you should say that Farmer. A couple or three years ago, they did a wide-ranging large-scale consumer behavioural study (basically from a humanistic psychological viewpoint of happiness and self-actualisation) and this study was looking into what character differences might be attributable to people who really like Marmite, and those who actively despise it. It seems common that ambivalence, that is to say neither liking it or hating it, is a rare trait. This meant that finding a dichotomous cohort of both lovers and haters was easy - and the findings extraordinary.
Those who self-reported as being lovers of Marmite were statistically considerably more likely to have a far higher corresponding co-occurrence of self-defined social empathy, wit, personal style and, interestingly, a more open-minded approach to life and it's experiences, that led to far higher life satisfaction levels.
Concomitantly, it was found that those who expressed a deep aversion to Marmite (what they would define as "hate", on a sliding scale of emotional responses presented to them) were found on average to be far less happy, less funny, were dressed like errant scarecrows and, interestingly, had a more closed-minded approach to life and it's experiences, that led to lower satisfaction levels, and a lower sense of personal achievement in life.
So, what can be drawn from these studies?
Well, loving Marmite is clearly either a precursor OR a product of you being happy, contented, witty, stylish, basically living your best life with your arms open - lovers of Marmite are far more likely to carry a personal sense of social and emotional balance, what some might term the essential modern success.
Conversely, it's clear that hating Marmite to the point of frothing at one's yeastless maw about just how much one hates it when the subject arises, is either the cause OR the effect of that soul-less, empty, disconnected, gloomy, shabbily-attired dullard kind of feeling, that is one's existence without Marmite (and which one is still somehow, valiantly, admirably able to pass off as a life!)
The jury is out on cause and effect, that was outwith this study's remit. But science. Oh, and there was a very small cross-section of what we might as well call the "maladjusted haters", who recorded a scatological reference when giving their open-ended emotional responses to Marmite. These outliers were deemed by the psychologists to be classifiable WrongUns, and not worth trying to save with pointless empathy, life coaching or behavioural therapies, for example, but rather dealt with by judicial branding, shackling and putting on an island.
Which is strong for the scientific community, but who are we to argue?
I am that rarity, I can eat it but I won't buy itIt seems common that ambivalence, that is to say neither liking it or hating it, is a rare trait.
Same here - A little, occasionally is nice but I'd not eat enough of it to make it worth buying-in even the smallest jar.I am that rarity, I can eat it but I won't buy it
so, salty & fishy? like anchovies?It's salty and umami
M&S were doing Marmite flavoured cheese slices in 2020, but don't seem to be available now.Marmite and cheese toasties are definitely A Good Thing.
Vegemite is good with cheese too. Come to think of it, I think you can get Vegemite flavoured cheese slices down under.
Recreate the slices at home by also purchasing a knifeM&S were doing Marmite flavoured cheese slices in 2020, but don't seem to be available now.
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But they are selling Marmite flavoured Cheddar.
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it was found that those who expressed a deep aversion to Marmite (what they would define as "hate", on a sliding scale of emotional responses presented to them) were found on average to be far less happy, less funny, were dressed like errant scarecrows and, interestingly, had a more closed-minded approach to life and it's experiences, that led to lower satisfaction levels, and a lower sense of personal hygiene
Neither will I, though I like it. Unilever, innit? Still trying to find an available substitute, but it looks like Lidl stock Marmite rather than their own, and I haven't found it yet in Aldi.I am that rarity, I can eat it but I won't buy it
You'll regret it - hope you didn't have to pay too much so it won't hurt to bin it when it arrives.Curiosity got the better of me. I just ordered some from amazon
only $7You'll regret it - hope you didn't have to pay too much so it won't hurt to bin it when it arrives.
You'll love it. Enjoy!Curiosity got the better of me. I just ordered some from amazon
Curiosity got the better of me. I just ordered some from amazon
That's a lot of money for what is congealed bin juice.only $7
Can't believe nobody pulled me up on this.Spread it thick, like Nutella.
I appreciate that advice. My marmite is being delivered in two daysCan't believe nobody pulled me up on this.
bcuster Do not do this. smear it on one or two microns thick. It is incredibly salty and strong tasting.
It may take a while to acquire the taste, like olives or anchovy.
Don't give up if you don't like it first time.
Don't forget to do a reaction video.I appreciate that advice. My marmite is being delivered in two days
I think I love you.Curiosity got the better of me. I just ordered some from amazon
It will take you ages to get through even a small jar even if you love it, but it's worth bearing in mind that the stuff doesn't go off, the worst that will happen to it is some salt crystals might form in it after a year or two.I appreciate that advice. My marmite is being delivered in two days
Murky buckets, I really just started off with the known and popularly accepted destination (Farmerbarleymow being an unashamed but still scientifically distingushable WrongUn*) and then inexorably worked my way towards that in terms of structure and fictive device.That's an incredibly long and crafted post, in which to basically point out farmerbarleymow is wrong'un, I take my hat off to you, sir.
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I'm happy to admit I have tried that from Poundland on a whim, but I ended up licking myself wrong, so had to give it up.
Neither will I, though I like it. Unilever, innit? Still trying to find an available substitute, but it looks like Lidl stock Marmite rather than their own, and I haven't found it yet in Aldi.
I bought the top one
Aldi and Lidl is very probably the originals with different labels, or occasionally with slightly different ingredients, do you really think they have their own factories? I used to work at Premier Brands back in the day and I can assure you the only difference between Hartley and supermarkets one stuff was the sodding label, cos I worked on the label machineThat's the original and major brand.
Aldi, and Lidl, are German discount supermarkets, that launched into the UK and have expanded rapidly, much of their offering is own brand rip-offs of leading brands, that are so close to the originals it's hard to tell the difference in most cases, but they are so much cheaper than the big brands and big UK supermarket chains.