On a serious note, was listening to an interview with James Butler (feel free to make fun on this point if you want), and he made the point that people's media/news sources are so fragmented now, from old people on facebook to kids on tiktok and above all through everyone using WhatsApp, a properly closed medium that's totally opaque from the outside so it's impossible to say what's doing well on there, but nearly everyone who works in the media and politics is still just on twitter all day, and locked into this mindset that twitter is where The Important News happens. Thought that was an interesting point.