Pickman's model
Starry Wisdom
The thing is that many people eg in the military do take these things seriously and see this behaviour as an insult.Johnson’s is by design, fancying himself some kind of Dennis the Menace character. But still don’t want to play that game of oh look at his silly hair, laughing at Trump’s tie, getting snooty about ketchup on steak etc. They feed us these things as a diversion.