Yes, it's interesting and pragmatic. It actually suggests we should eat a little less meat, not far less, which you stated.
from your article:
Vegetarian diets may be better for the planet – but the Mediterranean diet is the one omnivores will actually adopt
"As a result, it was the Mediterranean diet – which entails a
small reduction in meat consumption – which had the highest likelihood of adoption. Combined with its high health benefits and moderate environmental and animal welfare impacts, we identified it as the best diet to promote.
While some of these results may seem intuitive, we believe by combining social, environmental, human health, and animal welfare elements of food consumption, we gain a more complete picture to spot pitfalls as well as realistic solutions.
For instance, it’s likely a waste of precious time and resources to promote diets like the vegan diet which, realistically, most people are not willing to eat. Yet despite the evident lack of enthusiasm from people,
most research assessing the environmental impact of different diets has favoured vegan and vegetarian diets.
That’s why taking a wider view is important. If we actually want to reduce meat and dairy consumption, we must use approaches that have the best chance of working."
Interestingly, they say it's a waste of precious time and resources to promote the vegan diet.