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Mail: a truly despicable article ("nothing 'natural' about Stephen Gately's death")

What hurts them most is to be ignored. If a columnist gets no comments, they're finished. If you can organise a boycott of Moir's articles by readers she'll be gone very quickly.
That's stupid talk. Jan Muir was doing what that paper always does which is feed and entertain the prejudicies of its readership. Except this time she and the editor misjudged the line.

Liberals don't buy the paper anyway; you can't ignore in a commercial sense what you already ignore.

You cannot say to ignore the article is a good way forward when M&S and other advertisers withdrew support.
 
Oh balls. Since when would anyone be able to get the entire DM readership to stop buying it?

I don't think anyone can, not with this story. As I said upthread, there's not enough anger - this is nowhere near the scale of The Sun and Hillsborough. I was just trying to make the point that negative comments alone don't harm Moir. Quite the reverse - it will be champagne and high fives for her. She'll have won the 'most commented story of the week' prize.
 
That's stupid talk. Jan Muir was doing what that paper always does which is feed and entertain the prejudicies of its readership. Except this time she and the editor misjudged the line.

Liberals don't buy the paper anyway; you can't ignore in a commercial sense what you already ignore.

You cannot say to ignore the article is a good way forward when M&S and other advertisers withdrew support.

That's not how it works. The Mail is on the internet! Every liberal who reads that article on the Mail's site is a reader and generates ad income. All of us have earned money for the Mail with this campaign.

I doubt that Dacre and Moir have any regrets about the article. They will be telling themselves that the silent majority of Mail readers agree that gays live dangerously so they die young.
 
I don't think anyone can, not with this story. As I said upthread, there's not enough anger - this is nowhere near the scale of The Sun and Hillsborough. I was just trying to make the point that negative comments alone don't harm Moir. Quite the reverse - it will be champagne and high fives for her. She'll have won the 'most commented story of the week' prize.

It's not negative comments alone. The furore has been unprecedented for an opinion piece. Advertisers have withdrawn ads. They are not going to want to pay for the space they've booked. And they are going to be very wary of placing ads again with them, certainly not on Moir's page. Petitions have been made to Parliament to get her sacked. People have written to Fitness First and BA to ask them to stop giving out free copies of the DM. So that's a bit more than 'negative comments' wouldn't you agree?

I'd also be very surprised indeed if she's left the house today. She must be shitting herself. I am quite tempted to do a drive by to see if anyone's throwing eggs at her windows :D
 
Who's withdrawn ads? Got any links?

I think this will all blow over unless the campaign is sustained. The advertisers love the Mail so they hope this will be forgotten quickly. What's needed is for the campaign to be a continued irritant to the advertisers, costing them time and money and embarrassment. Then the money men will take notice and Dacre will implode. :D
 
Quite the reverse - it will be champagne and high fives for her. She'll have won the 'most commented story of the week' prize.

Sadly I have to agree with this. Moir and her like, are people who resent the fact that you can't use the word 'nigger' in public to describe black people anymore. She will be seen as having struck a mighty blow against political correctness.

People who see the world like that will always read that shit. And commerce is not your friend in the fight. They will, (and can) only respond to a threat to their bottom line. Someone cited the Hillsborough/Sun case. It is a popular misconception that you can't buy a copy of the Sun in Liverpool. Not true. Although sales are down, almost every newsagent in the city sells it.

The real problem is that people don't really care enough to sustain any effective opposition, and only want to get involved when something 'exciting' happens like yesterday. :(

john x
 
Who's withdrawn ads? Got any links?

I think this will all blow over unless the campaign is sustained. The advertisers love the Mail so they hope this will be forgotten quickly. What's needed is for the campaign to be a continued irritant to the advertisers, costing them time and money and embarrassment. Then the money men will take notice and Dacre will implode. :D

THERE ARE NO ADS ON THE PAGE http://www.dailymail.co.uk/femail/article-1220756/A-strange-lonely-troubling-death--.html AND IT WAS ALL OVER THE TV NEWS YESTERDAY THAT ADVERTISERS PULLED THEIR ADS.

:facepalm:
 
THERE ARE NO ADS ON THE PAGE http://www.dailymail.co.uk/femail/article-1220756/A-strange-lonely-troubling-death--.html AND IT WAS ALL OVER THE TV NEWS YESTERDAY THAT ADVERTISERS PULLED THEIR ADS.

:facepalm:

On the left hand side, in line with the bottom of the picture of Stephen Gately, there are links to BT Broadband and Tescos Groceries under the word Advertisers - I'm not sure if that falls into the same category as the adverts which have been moved/pulled but it is still links to these companies?

BT Broadband were on your FB page, but Tescos weren't..
 
On the left hand side, in line with the bottom of the picture of Stephen Gately, there are links to BT Broadband and Tescos Groceries under the word Advertisers - I'm not sure if that falls into the same category as the adverts which have been moved/pulled but it is still links to these companies?

BT Broadband were on your FB page, but Tescos weren't..

Those are google ads which are different.
 
Sadly I have to agree with this. Moir and her like, are people who resent the fact that you can't use the word 'nigger' in public to describe black people anymore. She will be seen as having struck a mighty blow against political correctness.

I'm not so sure it's that clear-cut, although we don't neccessarily know much about Moir's personal motives or attitudes beyond merely what we can deduce by what she writes. I only point that out because I recall this article on the FWord a while ago about Jill Parkin who has also written some dubious articles herself in the Fail:

http://www.thefword.org.uk/blog/2009/04/female_journali_1

Whilst this doesn't excuse Moir's piece, I can't help but think that ultimately, it's all about the editorship. If journalists are in a tough market trying to earn a living, and the only way to get paid is by writing these sort of pieces, then that's probably what some journalists are going to do (which, IMO, is disgraceful and selling your soul if you don't believe what you write, but I accept it happens!).

Whilst Moir is the author of the piece and totally deserved of much of the criticism towards her, Dacre for me is still the primary villain in this. This sort of article is not new in his newspaper, although this particular article just really took it that one step too far and hence the outrage.

There's not been a bloody word from Dacre - not an apology, not a statement, and the article is still up there on the website - he's probably loving all the controversy. After all, Dacre will probably just not hire Moir again, but hey, that doesn't matter to him, there's thousands of hacks out there all prepared to write the same type of shit to keep up their mortgage repayments?
 
then that's probably what some journalists are going to do (which, IMO, is disgraceful and selling your soul if you don't believe what you write, but I accept it happens!)

Most journalists will do it, see no problem with it and happily admit to it. It is a job after all. Is it really any different to 'ad-men' writing their copy (which they can't believe in because they know it's not true.)?

With a few honourable exceptions, most journalists (certainly most tabloid journalists) don't give a shit what they write as long as it is on time and not libellous. They know that they are just writing to fill the gaps between the adverts.

To assume some kind of higher journalistic ideal is a mistake.

john x
 
Apparently British Airways offer free copies of the Fail on their domestic flights - I wouldn't know, can't afford to travel BA!

Yes they do. Mail and the Telegraph on international flights too.

I asked if they had anything 'more left wing' once and was stared at as if I had just beamed down from Mars! :D

Newspapers are primarily for business travellers and they make it to economy if there are any left. BA will not stop handing out copies of the Mail on their flights simply because their business class customers will complain.

Also the pressure from a boycott petition is very weak as most of the people signing it will not be flying BA business class (or threatening to withdraw their patronage)

BA is up shit creek financially and WILL NOT do anything to jeopardise one of the profitable areas of their business.

john x
 
You do not recieve copies of The Mail in BA business class, unless that service has gone downmarket recently. It's complimentary broadsheet territory in there ime - The Mail's more for cattle class.
 
You do not recieve copies of The Mail in BA business class, unless that service has gone downmarket recently. It's complimentary broadsheet territory in there ime - The Mail's more for cattle class.

Believe me, you do. :) I usually find the 'hard' suduko in the Mail adequate to pass the time on most short-haul flights. When not travelling business class I have to 'sweet talk' a member of cabin crew into 'saving' me a copy.

john x
 
"Moved" ?

Are you supposing that, or did that actually happen?

Read the Guardian article carefully www.guardian.co.uk/music/2009/oct/16/stephen-gately-boyzone. Especially this bit: "We have asked the Daily Mail to move our advert away from the article," said a spokesman for Marks & Spencer.

If advertisers had cancelled their ads there would have been big headlines with the word "CANCELLED" in them. The Guardian (which is trying to kick the Mail as hard as it can) says nothing stronger than "the paper was forced to withdraw advertising from part of its web site".

This belief that advertisers actually cancelled ads seems widespread. Poor reading skills, urbanz. Most unlike you to be so naive.

P.S. Don't be taken in by this subheading "Companies rush to pull advertising from website". That's just a cockup by a sub. There's nothing in the article to back it up.
 
I understand nick. h's scepticism but I think the idea that it the mail will see it as positive is overstated. At the very least it will have caused them a headache, and a lot of work - moving adverts, taking them down etc, reassuring the advertisers etc. I also don't think it's a simple case of Daily Mail readers v. liberals. As with when Gately originally came out, I think they've underestimated that he's generally well liked, so the article may well have jarred with its readership. They clearly have read the mood wrong, and for a paper like the Mail, that's a bad mistake.

But, if the fuss dies down they will get away with it, so keeping the pressure up matters.
 
What you guys have done here is admirable and very well executed but I can't help but think that all this attention will encourage people who do not normally buy the DM to go out and purchase it and/or the Mail on Sunday to find out what all the fuss is about.

Increased sales = more money = more plaudits = handshake for Jan Moir (with a little note to cool it on the homophobia in future).

Very few of the 2 million everyday Mail readers will have got annoyed about this article (despite the upset on their comments column - am guessing less than 1% add their views online) so I guess the editors won't be that bothered about a load of free publicity.

The funeral takes place today so the papers will concentrate on that and relegate the Moir debate to a mention in a side box.

Maybe time to stop drawing attention to this?

I understand that it might not be the result people here are looking for but she ain't gonna get fired and more publicity will only feed the Mail's uptake as folks try to work out what is so controversial.

Thoughts (and probably flaming) appreciated.



ETA: Having said all of the above, I don't know how else it could have been handled or how it could have been handled better so well done to all those from here involved in this campaign response. If not now, you will get the right outcome in the end - maybe rather than keep going with this you could keep an eye on her and bring any future bullshit to the attention of the public.

This alone won't take her down, but maybe sustained protest about what will no doubt be more bile to spill form her mouth over a period of months will.

Good luck guys!!
 
What you guys have done here is admirable and very well executed but I can't help but think that all this attention will encourage people who do not normally buy the DM to go out and purchase it and/or the Mail on Sunday to find out what all the fuss is about.

Increased sales = more money = more plaudits = handshake for Jan Moir (with a little note to cool it on the homophobia in future).

Very few of the 2 million everyday Mail readers will have got annoyed about this article (despite the upset on their comments column - am guessing less than 1% add their views online) so I guess the editors won't be that bothered about a load of free publicity.

The funeral takes place today so the papers will concentrate on that and relegate the Moir debate to a mention in a side box.

Maybe time to stop drawing attention to this?

I understand that it might not be the result people here are looking for but she ain't gonna get fired and more publicity will only feed the Mail's uptake as folks try to work out what is so controversial.

Thoughts (and probably flaming) appreciated.

cover price is negligible compared to advertising revenue. And the adverts for Jans article got shifted.
 
People are petitioning Downing Street, people are campaigning BA to withdraw it as a freebie. Some cabin crew have said they're going to leave it in the cupboard. Yes, the DM has always been vile and racist and homophobic but this article has pushed a lot of people over the edge into doing something. And they feel like they can. Which is good I think, even if it doesn't get them anywhere
 
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