Ok, let's try this.
Reform = new form of an old party.
Reclaim = claims to be a party, but generally only seems to be one bloke.
Although both of whom claim to be parties, however are not.
Reclaim is certainly a vehicle to peddle the mad ramblings of a coked up former actor.
Reform are in fact a business ran by Richard Tice, and can be seen as the sort of political arm of GB News.
Neither of these parties have any actual members - Reclaim, frankly, doesn't need any, but Reform lack the 'mechanisms to have members and as such their only direct members are in their 'board' that is to say: Aforementioned Tice, Nigel 'my wife is German, but now she's left me' Farrage, and Sir Paul Marshall (prospective owner of the Telegraph, and proper, unabashed Fascist sympathiser).
All in is overall issue: niether of these parties actually want power. They either lack the manpower, or the machinery to do so. What they really want is to use political discourse to change and move the Tory Party even further to the right - and down a very dark alley.
A few years ago, I'd have said they hadn't got the chance. The Culture War is a myth, no one is trying to change your identity, and no one is going to force their 'woke' agenda on you.
And, broadly, I still believe this - most people, fundamentally and irrespective of their political leanings, believe in one formal philosophy: Don't be a cunt.
The problem is that the other parties, specifically Labour, has lost control of the narrative and are trying to catch up, and willing to say any old shit (implicitly or otherwise) just to remain in 'the conversation'.
The problem is, the conversation isn't what it should be- that the Tories are fucked blind capitalism has ruined all of us, and Nigel Farage, Tice, Marshall, Anderson, Braverman (et al.) are the kind of 'right wing firebrands' that are only suitable for lampposts outside of petrol stations.
(Went off on one there, apols)