pogofish
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Minimum pricing per unit sounds good, and could be ratcheted up in tandem with aggressive taxation. Raising the limit for legal purchase to 21 would be great. Advertising bans, plain packaging, stringent guidelines on how broadcasters feature alcohol consumption pre-watershed: all of these could work, too. And, at some point in the next twenty years, they will be applied.
So, which Urbanites would go to the barricades for Diageo and InBev?
Most of these measures have absolutely nothing to do with combatting alcohol problems - Instead they are policy tools dreamt-up by organisations determined to see a wide range of treatments hived-off from the NHS on to an insurance based US-model operated by a loose coalition of drug companies, private healthcare providers, medical "charities" and a variety of openly prohibitionist medical think-tanks - RWJF being about the main player in the whole circus.
So maybe it would be better asking why you are fronting-up for Johnson & Johnson?