Last week Jonathan Albright, an assistant professor of communications at Elon University in North Carolina, published the first detailed
research on how rightwing websites had spread their message. “I took a list of these fake news sites that was circulating, I had an initial list of 306 of them and I used a tool – like the one Google uses – to scrape them for links and then I mapped them. So I looked at where the links went – into YouTube and Facebook, and between each other, millions of them… and I just couldn’t believe what I was seeing.
“They have created a web that is bleeding through on to our web. This isn’t a conspiracy. There isn’t one person who’s created this. It’s a vast system of hundreds of different sites that are using all the same tricks that all websites use. They’re sending out thousands of links to other sites and together this has created a vast satellite system of rightwing news and propaganda that has completely surrounded the mainstream media system.
He found 23,000 pages and 1.3m hyperlinks. “And Facebook is just the amplification device. When you look at it in 3D, it actually looks like a virus. And Facebook was just one of the hosts for the virus that helps it spread faster. You can see the
New York Times in there and the
Washington Post and then you can see how there’s a vast, vast network surrounding them. The best way of describing it is as an ecosystem. This really goes way beyond individual sites or individual stories. What this map shows is the distribution network and you can see that it’s surrounding and actually choking the mainstream news ecosystem.”