Urban75 Home About Offline BrixtonBuzz Contact

SUPER DRY Jackets

The dress code of FHM and Nuts magazine init.

Mind you, I bought a Carhartt jacket last week :oops:

Where you going, mate? The Himalayas?
Nah, the job centre.

1d317c953aa7ce2fc6a0b4b15d92ddea.JPG
 
They're not even slightly Japanese.
Yep, just the same as Buffalo London is from Elche in Spain, Fly London and Swear London are both Portuguese shoefactory owned brands. We get overwhelmed with this bollocks in the shoe trade. :D.
 
Authentic? Er.... Wtf?

Fashion, brands, design, etc is all bollocks. It's just image and advertising. I really don't understand what you lot expect. I suspect you are just being snobby about popular high street brands.
 
I bought a superdry jacket in the new year sales a couple of years ago (I liked the cammo pattern) and was bitterly dissapointed to find that it did not keep me super dry and was in fact as waterproof as a tea bag.... utterly shit jackets
 
There was a big gaggle of French teenagers at Canterbury train station the other day and they ALL had SuperDry shopping bags. The hive mind of the teenager :cool:
 
Authentic? Er.... Wtf?

Fashion, brands, design, etc is all bollocks. It's just image and advertising. I really don't understand what you lot expect. I suspect you are just being snobby about popular high street brands.

Authentic 80s donkey jackets all round on here, clearly.;)
 
I dream of a supermarket jacket. I have a bin liner with hole for my head.

Yeah, yeah, I see what you're getting at. :rolleyes:

I just think people that buy crap quality jackets for silly money just cos everyone else is buying the same crap are fucking stupid.
 
I suspect you are just being snobby about popular high street brands.

Definitely. High street surf/extreme sports clothing like O'neill, White Stuff & Quicksilver, designed for people who don't like to take risks can fuck off too.

Fucking Fat Face can do one too.
 
I actually quite like the look of them (minus the branding). But given they are literally everywhere you look now, the strange snobby part of my brain that I can't fathom won't let me buy one.
 
Definitely. High street surf/extreme sports clothing like O'neill, White Stuff & Quicksilver, designed for people who don't like to take risks can fuck off too.

Fucking Fat Face can do one too.
This is a constant pattern in fashion. A brand starts as a specialist technical supplier, and then uses that cachet to make money selling their name, through licensing to mass producers of day to day clothing. In time they water down their cachet, unless like Adidas and Nike they are able to spend a fortune sponsoring big name sports people or events to compensate for the fact that 95% of their customers wear them for non sporting use.

Other brands skip the whole authentic stage and just go for a sporty or outdoor "style" .

Superdry have faked up an "imported from Tokyo" heritage.
 
naffer than berghaus coats and ithout even the excuse you had with berghaus*

I live in rural Scotland, I'm allowed to wear Berghaus, Barbour and any other outdoor gear I like :p The berghaus is one of my gardening jackets but I wore it more the end of the 90s(before I got my Barbour)
 
I'd rather wear Primark than an overpriced brand which pretend to be Japanese yet can't even manage to put Japanese script on their stock tbh.

When it is Japanese, it's more often than not spelt wrong or grammatically incorrect.
How hard would it be to employ a proof reader? They might even get a fighting chance at opening a shop in Japan.

It could be argued that it is revenge for bad 'engrish' on japanese products, but you would loose. English is mixed up in the Japanese language and pop culture quite a lot so "Let's hambuger" for instance can actually be meaningful.
 
Back
Top Bottom