In the end, the Tories’ problem is not what they do; it’s what they are. Their trouble is their brand. They lost Scotland because they lost their reputation as a unionist party and came to be seen as an English party. They are losing the North because they are seen increasingly as a Southern party. This need not stop them winning a future election: there are enough constituencies in the Midlands and the South which, when added to the Tories’ isolated seats in the North, can give them a parliamentary majority. But few, even on the Conservative benches, would regard that as a wholly healthy prospect.