I think that the initial phase of the campaign has run its course - those who speculate about retractions, etc. are, I suspect a small minority. All this really was, to start with, was a huge collective "Oi, you can't say that!", and as such it has been enormously successful.
I think that whatever is done now needs to be seen as a separate achievement building on that base - a record number of complaints to the PCC, and a real demonstration of the power of the Internet as a communications medium that can "talk back" to the Press and make our views known. Forcefully.
The DM might secretly delight in the notoriety, and, from watching a little group of people whom I know think that way, I can say that they have said what a lot of their core audience really wants to hear, and I expect they know it. The price they have paid in overall credibility was presumably, from their point of view, worth it to be able to set the cause of equality and diversity back another notch amongst their supporters.
And I can't think that there's anything to be gained from hoping this woman gets the sack, either: the DM can no doubt line up 5 more to replace her without breaking step.
No, I think the only thing that may bave been achieved as far as the DM is concerned is that they now know the 'net has teeth.
On the other hand, the huge benefit of this massive faux pas by the Mail, and the backlash that has resulted is the awareness among more and more people of just how nasty and reactionary the views of the Daily Mail , and therefore those whose opinions are represented by it, are. That's a lesson I don't think we can see too often - there are too many people who see the DM as a bit of a loony, but innocuous in a Colonel Blimp kind of way, kind of Middle England Tory rallying mag. The truth is that it's a bit nastier than that, so I'm more than pleased to see them doing a fine job of making that clear.
But think that's all the outcome we can reasonably hope for - anything else is probably going to need a lot of work.
I'd like the PCC's status to be very carefully looked at in the light of this - no newspaper should have ever thought it would be appropriate to publish material quite so obviously in breach of their Code. Perhaps Dacre might like to ponder on a conflict of interest here...?