I have to say many have done themselves no favours with their blaze attitude in rubbishing any concerns about what has happened. I'm sure some had interests to look after but others have been pathetically dismissive and are now only notable by their lack of commentary.
I've not paid too much attention to mass media but this has certainly been the case on the internet.
Delivering sensible information about a range of disasters, or its sick PR equivalent, are both fraught with numerous problems, as seem with things like the pandemic, and nuclear issues in the past. Sensible disaster agency PR rules are that its so very important to have peoples trust, and to be as open as possible. But there are competing interests, such as the need to prevent panic, personal or professional denial, etc, which usually swing the balance the wrong way, failing to increase trust, and failing the public in the duty to provide timely information and be honest about the risks.
If anything the nuclear industry, agencies, experts etc are an extreme example of failure. Even putting to one side other agendas, financial interests, etc, some of these people are driven mad by the extremely emotional response that all things radioactive or nuclear have on the minds of many of the public. In an effort to counter this they go much too far the other way, at considerable risk to their long-term credibility. We appear to have a very vivid example of this with the present scenario, where I have seen numerous people go so stupidly far with the reassuring words that they are left with little to say now that things have taken a worse path, and they have undermined their own credibility.
If I were them I would follow a more sophisticated strategy that is not based on a wall of denial, downplaying and excessive reassurance, bit late for that now though.
Notable mention to the people who were trying to spin the disaster into some sort of success story early on, 'see how the plant has survived so well despite suffering things way beyond its design spec'.
But already they are moving on to the next line of PR defence. The future of nuclear energy around the globe is now considered to be under increased threat, so we can look forward to lots more talk along the lines of:
Downplaying the health affects of whatever stuff has got out.
Emphasising how old the plant was and how modern designs are so superior.
Emphasising how wonderful the safety culture & regulation is in such and such a country.
Talking about climate change & the other reasons why nuclear so important right now.
There are some truths to be found within most of these claims, but they will be played in an overblown and crude manner by those with agendas.
There are already articles in the press that make it sound like nuclear energy may now be doomed in certain countries. Its too early to be saying that, and it will take time to separate the emerging nuclear realities from the positions certain politicians in different countries may choose to take now, but wont necessarily stick to in future.
Bottom line for me is always that when it comes to nuclear, even if the risks are very low the stakes are always going to be very high, thats the problem. Given the massive blow the nuclear industry has now suffered, with all their slow image rehabilitation of recent decades likely destroyed in just a matter of days, it would be tempting for even those in power to conclude that the stakes just arent worth it. But the problem is that there are many other vital high-stakes games that have to be played to keep our countries running, and the 'interesting' energy situation over the decades to come will make it very hard for them to throw away the nuclear option. If they could get renewables to scale up to the necessary extent then they could decide to ditch nuclear, but in reality that seems rather difficult, and I return to the idea that much will have to be done to tackle energy issues on the demand side. I believe this will happen anyway, even with nuclear, so without it we get some numbers which seem extremely incompatible with our economies, levels of consumption etc.