BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
krtek a houby
Merry Xmas!
Responders are laughing but inside, crying.
equationgirl
Respect my existence or expect my resistance
That's not true, rules around late filings are usually enforced. I believe there was some overlooking and pushing of deadlines during the COVID period but things are very much business as usual now.
Usually starts off as fines for lateness, in some cases I believe there can be a dissolution of the company for non-compliance but there are consequences for not filing on time.
Could mean it's just overlooked (but CFO usually on the chopping block), or they don't have a CFO, or there's even a strategic decision to eat the fine and file late. I have notified small companies in the past that they're overdue (usually start-ups without a CFO) but this is a large corporation with presumably an entire finance team.
equationgirl
Respect my existence or expect my resistance
Just checked - penalties still in effect, PLCs (Brewdog for example) subject to different fines (probably larger) with the warning 'you can be fined and your company struck off the register if you do not send companies house your accounts...'.
Orang Utan
Psychick Worrier Ov Geyoor
What do they mean by ‘it’s not alone’?
Spymaster
Plastic Paddy
Pointing out that thousands of other companies file late too and that it's hardly a big deal.
PR1Berske
Alligator in chains by the park gates.
The Belfast Telegraph reports that BrewDog is threatening to open its first bar in NI. Helpfully the article reminds us of all the reasons why they're awful (BD, not the Telegraph)
And remember, certain posters don't actually support them, they're only trolling by their own admission, so nobody on this thread could possibly agree with any of this:
*As early as 2009 it became embroiled in a row with the advertising standards agency after the Portman Group — a social responsible body for alcohol promotion in Scotland — branded the company as ‘grossly irresponsible’ for calling one of its products Speedball.
*Shortly afterwards, BrewDog’s Tokyo beer was taken off the shelves for breaking the code on minimum mandatory standards for drinks marketing.
*In 2010 BrewDog provoked anger from animal welfare activists after 12 bottles of its 55% The End Of History ale were packaged inside the bodies of taxidermied squirrels and other wildlife.
Campaigners condemned the use of “shock tactics to get attention” as “terribly out of date” when it involves “exploiting or degrading animals”.
*a successful demonstration calling on MPs to review a 300-year-old licensing law that dictated beer could only be served in third, half or full pint measures was soured over the brewer’s decision to employ a dwarf to stand outside parliament for a week holding a sign in what it dubbed “the world’s smallest protest.”
*Mr Watt advocated for free speech and artistic expression in 2013 after the Advertising Standards Agency cautioned against using foul language to promote the brand online — in particular the inclusion of words such as “motherf****er,’ ‘tits’ and ‘b******s’
“We don’t believe in mindless censorship,” the co-founder said in defence.
“As for the ASA — those motherf*****s don’t have any jurisdiction over us anyway.”
*Thousands of people signed a petition in 2015 opposing BrewDog’s funding ad ‘Don’t Make Us Do This... Equity for Punks’ which featured both co-founders in a red light district setting dressed in drag. The skit was branded transphobic due its “offensive caricatures”.
*Earlier this year, Mr Watt stepped down as CEO following a string of other controversies including a “solid gold” promotion in 2021 which forced him to pay £500,000 to the winners of a competition described as misleading by the ASA. A number of winners complained after discovering unique cans placed in some packs were gold-plated.
And remember, certain posters don't actually support them, they're only trolling by their own admission, so nobody on this thread could possibly agree with any of this:
*As early as 2009 it became embroiled in a row with the advertising standards agency after the Portman Group — a social responsible body for alcohol promotion in Scotland — branded the company as ‘grossly irresponsible’ for calling one of its products Speedball.
*Shortly afterwards, BrewDog’s Tokyo beer was taken off the shelves for breaking the code on minimum mandatory standards for drinks marketing.
*In 2010 BrewDog provoked anger from animal welfare activists after 12 bottles of its 55% The End Of History ale were packaged inside the bodies of taxidermied squirrels and other wildlife.
Campaigners condemned the use of “shock tactics to get attention” as “terribly out of date” when it involves “exploiting or degrading animals”.
*a successful demonstration calling on MPs to review a 300-year-old licensing law that dictated beer could only be served in third, half or full pint measures was soured over the brewer’s decision to employ a dwarf to stand outside parliament for a week holding a sign in what it dubbed “the world’s smallest protest.”
*Mr Watt advocated for free speech and artistic expression in 2013 after the Advertising Standards Agency cautioned against using foul language to promote the brand online — in particular the inclusion of words such as “motherf****er,’ ‘tits’ and ‘b******s’
“We don’t believe in mindless censorship,” the co-founder said in defence.
“As for the ASA — those motherf*****s don’t have any jurisdiction over us anyway.”
*Thousands of people signed a petition in 2015 opposing BrewDog’s funding ad ‘Don’t Make Us Do This... Equity for Punks’ which featured both co-founders in a red light district setting dressed in drag. The skit was branded transphobic due its “offensive caricatures”.
*Earlier this year, Mr Watt stepped down as CEO following a string of other controversies including a “solid gold” promotion in 2021 which forced him to pay £500,000 to the winners of a competition described as misleading by the ASA. A number of winners complained after discovering unique cans placed in some packs were gold-plated.
krtek a houby
Merry Xmas!
You can see why the brand appeals to right wing/pc-gone-mad-types. And, no doubt, a certain demographic in Belfast.
PR1Berske
Alligator in chains by the park gates.
Picking-up some seriously high quality 'likes' there, as usual Krtek!
Ooh, you filling in your forum bingo card or something? Do we all have different point values? Guess what value I give you?
krtek a houby
Merry Xmas!
Picking-up some seriously high quality 'likes' there, as usual Krtek!
Like Donald Trump, your barely disguised rage is plain for all to see
PR1Berske
Alligator in chains by the park gates.
It's so pathetic
. He's constantly trying to make out that likes and thread length/health is important to him. Never known a troll so desperate in all my years of using messageboards, and I remember a music forum where a user would demand only scrambled eggs in restaurants to prove their worth.
ElizabethofYork
Old Crone
Forty four, droopy drawers?
krtek a houby
Merry Xmas!
It's so pathetic
Stable genius
equationgirl
Respect my existence or expect my resistance
It's not the only company late filings accounts, I would think.
equationgirl
Respect my existence or expect my resistance
Is it a big deal, not filing accounts?
It can be, as some grant funding bodies and loan providers require a company to be 'in good standing', which is generally taken to mean in compliance with all available legislation, amongst other factors.
Being late filing annual accounts may mean a breach of the Companies Act 2006, and it certainly means fines are being incurred until the filing is received.
Late filings can mean the finance function of a business is not running as smoothly as it should be - this is a basic thing that the Head of Finance should be on top of. Such potential internal dysfunction should be a red flag to the companies Exec team and the Board. Investments may be put at risk, because some investors keep a very close eye on the companies they invest in. The CEO role may also be at risk of someone is in post, because again, it points to something not running as it should be.
For a bigger company the size of Brewdog, eyebrows will definitely have been raised over this.
It can be, as some grant funding bodies and loan providers require a company to be 'in good standing', which is generally taken to mean in compliance with all available legislation, amongst other factors.
Being late filing annual accounts may mean a breach of the Companies Act 2006, and it certainly means fines are being incurred until the filing is received.
Late filings can mean the finance function of a business is not running as smoothly as it should be - this is a basic thing that the Head of Finance should be on top of. Such potential internal dysfunction should be a red flag to the companies Exec team and the Board. Investments may be put at risk, because some investors keep a very close eye on the companies they invest in. The CEO role may also be at risk of someone is in post, because again, it points to something not running as it should be.
For a bigger company the size of Brewdog, eyebrows will definitely have been raised over this.
Spymaster
Plastic Paddy
Saul Goodman
It's all good, man
Spymaster
Plastic Paddy
Keep an eye out for their new IPA, Revenue Revenge.
Saul Goodman
It's all good, man
It must be great to have enough money to be able to play with ideas to see which ones work. Even if those ideas might cost you a lot in fines.
I wonder how long it takes them to know whether or not a marketing strategy is working (penalties Vs profits).
equationgirl
Respect my existence or expect my resistance
Laugh all you want, you might not see it as a big deal but it represents at least a level of dysfunction within the organisation that is not good.Shoot the CFO
Take this article from the industry publication The Grocer in June this year:
BrewDog global business development director Neil Simpson steps down
Simpson had been with BrewDog since 2012
www.thegrocer.co.uk
It alludes to C-suite turmoil as the new CFO joined in October last year, the Business Development Global Director stepped down, and they're still looking for a CEO and a Chief Operating Officer. That's a serious hole in the exec team, if there even is one apart from the CFO.
So actually, yeah, it's a big deal that the accounts have not been filed.
Spymaster
Plastic Paddy
Spymaster
Plastic Paddy
Genius!
belboid
Exasperated, not angry.
I have to look at a couple of dozen sets of company accounts every day. I reckon on about 5% being overdue, tho rarely companies as big as Brewdog. Anything over a month should raise some alarm bells.
I also see the accounts for BREWDOG EMPLOYEE BENEFIT TRUST LIMITED are now four months late. That’s very bad.
equationgirl
Respect my existence or expect my resistance
Yeah that's not good, wouldn't be surprised if there's news articles if they hit the 60 days overdue mark.
Spymaster
Plastic Paddy
They won't let that happen then.Can't have any negative press damaging their reputation!
equationgirl
Respect my existence or expect my resistance
Well they better file their accounts then, hadn't they?!?!
Can't have any negative press damaging their reputation!
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