BrewDog: yet another hip company using 'rebel' language to sell its stuff

[cybershot]

Punk really is dead.

Want Dr Marten’s? Here’s why we don't sell Doc's anymore.

In the summer of 2019 we received an email informing us that Dr Martens were closing our account as “We no longer feel the Dr Martens brand sits comfortably alongside your offering and the other brands that you sell” Dr Martens had decided that their customer base was 18 to 25 years old and we...

agmeek.co.uk

But. They still (or have again since that message) started selling dr martens.

 

[Spymaster]

It just shows how effective Brewdog marketing is.

I think this is accepted by everyone now, even if grudgingly so by those who pretend to hate them on here.

It’s totally undeniable.

 

[salem]

No one is denying their success. We get it, just think it's shit is all. Not sure where the supposed confusion comes from.

Farage was a successful marketer, Trump was a successful marketer. No one denying that - the argument is that overall they're shit.

 

[Spymaster]

No one is denying their success. We get it, just think it's shit is all. Not sure where the supposed confusion comes from.

Farage was a successful marketer, Trump was a successful marketer. No one denying that - the argument is that overall they're shit.

No it’s not. You haven’t been reading the thread. Plenty of folk here decrying their marketing.

Good to see that you at least, accept that it has been superbly effective.

 

[salem]

(yawn)

 

[PR1Berske]

I think this is accepted by everyone now, even if grudgingly so by those who pretend to hate them on here.

It’s totally undeniable.

Effective insofar as it draws attention to them. That's entry level marketing.

It's still the very worst kind of dross. It's still offensive.

 

[PR1Berske]

No it’s not. You haven’t been reading the thread. Plenty of folk here decrying their marketing.

Good to see that you at least, accept that it has been superbly effective.

Don't start all this again.

BrewDog are effective in drawing attention to themselves, as are monkeys wanking themselves into a frenzy and toddlers drawing lipstick on wallpaper.

Align yourself with Brewdog all you like, and I know you will, but they are only superbly effective in bullying women, harassing employees, and undermining employment law.

 

[teuchter]

Notable that certain people are failing to condemn the poster aligning themselves with Trump and Farage. Disgraceful.

 

[Spymaster]

Don't start all this again.

BrewDog are effective in drawing attention to themselves, as are monkeys wanking themselves into a frenzy and toddlers drawing lipstick on wallpaper.

Align yourself with Brewdog all you like, and I know you will, but they are only superbly effective in bullying women, harassing employees, and undermining employment law.

Don't be silly.

 

[Magnus McGinty]

And John Lydon has a property portfolio. So maybe speculating is punk.

 

[pbsmooth]

I don't think he's been a punk for a very long time.

 

[bmd]

There's a Brew Dog on one of the main streets going into my town and they have used those massive plastic flood barrier things to block off 3 parking spaces outside the premises so that they don't have to worry about parking. Everyone else can do that.

 

[editor]

And John Lydon has a property portfolio. So maybe speculating is punk.

For your comparison to make any sense, Lydon would have to have been buying up tax swerving offshore properties in Barbados right at the start of his career when he as identified as a punk. But that was a long time ago so I've no idea why your trying to defend Watt.

The fact that James Watt bought half a million quid's worth of shares in Heineken while telling his mug 'punk equity' investors that they were fighting the old guard just shows what a greedy hypocrite he is.

But most alarming of all is that fact that he's such a slimy, sleazeball that young female staff in multiple locations had to be protected from his advances and that should be reason enough for any (ripped off) investor to sever all connections with the shit company and for fanboys to STFU.

 

[ddraig]

It's just the tiresome "bantz batton" being passed back and fro between the dwindling few

 

[teuchter]

 

[Spymaster]

I have to say, teuchter's value per post ratio on this thread is absolutely through the roof!

 

[Magnus McGinty]

For your comparison to make any sense, Lydon would have to have been buying up tax swerving offshore properties in Barbados right at the start of his career when he as identified as a punk.

I’m not so sure the artist and the later man can be separated that easily. A less charitable interpretation would be that Lydon used Punk as a money making project that enabled his later capitalist manoeuvres. There’s nothing particularly spiritual about music styles preventing that from being the case.

 

[editor]

I’m not so sure the artist and the later man can be separated that easily. A less charitable interpretation would be that Lydon used Punk as a money making project that enabled his later capitalist manoeuvres. There’s nothing particularly spiritual about music styles preventing that from being the case.

This is ridiculous, desperate whataboutery.

 

[PR1Berske]

It's just the tiresome "bantz batton" being passed back and fro between the dwindling few

Yeah, that's the thing, now it's just the two fanbois getting Internet points rather than defending Brewdog, so it's actually easier to point out that company's failings amongst the background noise.

What concerns me is Watt has yet to really present his next step. He could try with a new beer or new bars or something, but he could realistically go for something very ill judged. I'm still of a mind that Brewdog might not survive this scandal.

 

[Spymaster]

What concerns me is Watt has yet to really present his next step.

Does that really concern you?

How much exactly?

 

[PR1Berske]

Does that really concern you?

How much exactly?

Well I'm not staying awake at the thought, but this is a man who has questionable records in business practice, human interactions, and financial investments. The documentary spells out his failings in great detail, and his brand fills in any gaps. He could choose to double down against whistleblowers, he could shut down bars, he could take his investment and personal fortune elsewhere, crippling local economies, he could try an elaborate bad-taste stunt.

What concerns me is that a "lad" hasn't learned anything about his conduct and will use his brand to encourage other "lads" to carry on his legacy.

What concerns me is your support for Brewdog no matter what is given to you as evidence of their failings.

 

[editor]

The way the fanboys just ignore and shout over the women who have gone on record to state how uncomfortable they feel in the presence of Watt is just sickening.

I suspect it reflects very, very badly on their own attitudes towards women. After all, they've already shown how they're prepared to just gloss over the well documented misogyny and sexism from this vile firm.

 

[equationgirl]

The way the fanboys just ignore and shout over the women who have gone on record to state how uncomfortable they feel in the presence of Watt is just sickening.

I suspect it reflects very, very badly on their own attitudes towards women. After all, they've already shown how they're prepared to just gloss over the well documented misogyny and sexism from this vile firm.

Come, come, you know fine well women can't be having opinions, especially on being harassed.

 

[Magnus McGinty]

The opinions of some women were most illuminating on the recent Bowie thread that got hushed up. On the one hand there's a nonce we can't discuss but on the other a marketing strategy using an unacceptable word.

 

[equationgirl]

I found the Brewdog Soft drinks! Only available through Tesco:

BrewDog makes first move in soft drinks with POP Soda

Four flavours of BrewDog's POP Soda sub-brand have launched exclusively into Tesco

www.thegrocer.co.uk

Edit: the link may ask for a subscription but if you Google 'brewdogcola' it's the first link and the whole article is available.

Cost is £4 for six 330ml cans. Standard size soft drink cans, price is on a par with six San Pellegrino of the same can size, so not unreasonable price wise.

Will I drink it? As a soft drink person I am curious to know what they taste like, but they're never getting my money. I will see if I can find any ingredients listed on Tesco, that will probably give me an indication whether I would like it.

 

[equationgirl]

The opinions of some women were most illuminating on the recent Bowie thread that got hushed up. On the one hand there's a nonce we can't discuss but on the other a marketing strategy using an unacceptable word.

What's your point Magnus?

 

[Magnus McGinty]

What's your point Magnus?

I made it in the post you quoted.

 

[brogdale]

The opinions of some women were most illuminating on the recent Bowie thread that got hushed up. On the one hand there's a nonce we can't discuss but on the other a marketing strategy using an unacceptable word.

Shit-posting as performance art.

 

[Spymaster]

I found the Brewdog Soft drinks! Only available through Tesco:

BrewDog makes first move in soft drinks with POP Soda

Four flavours of BrewDog's POP Soda sub-brand have launched exclusively into Tesco

www.thegrocer.co.uk

Edit: the link may ask for a subscription but if you Google 'brewdogcola' it's the first link and the whole article is available.

Cost is £4 for six 330ml cans. Standard size soft drink cans, price is on a par with six San Pellegrino of the same can size, so not unreasonable price wise.

Will I drink it? As a soft drink person I am curious to know what they taste like, but they're never getting my money. I will see if I can find any ingredients listed on Tesco, that will probably give me an indication whether I would like it.

BrewDog said it planned to put 100% of the profits from the soda range “towards funding solutions to help tackle the climate crisis”.

These guys really do know how to do marketing. Outstanding stuff

 

[eatmorecheese]

I am overwhelmed with admiration for the genius marketing Brewdog does. It makes up for all the ethical problems and issues highlighted, after all.

Then again, I know little and care even less about marketing. I don't value it and what it contributes to jobs and the economy and I'm sure that's unfair of me. I just don't recognise the genius.

Does clever marketing, regardless of the target demographic, have to be unethical and overtly manipulative to be admirable? Tbh, I know absolutely nothing about it. It just smells off to me.