BrewDog: yet another hip company using 'rebel' language to sell its stuff

[equationgirl]

Ingredients for cola:
Carbonated Water, British Beet Sugar, Natural Flavourings, Colour: Caramel (E150d), Phosphoric Acid, Madagascan Vanilla Extract, Vitamins (C, B3, B6, B7, B12, D3)

Fairly standard ingredients to be fair, and no artificial sugars or sweeteners which is interesting in this day and age (sugar tax). Vitamins? Doesn't say how much on the Tesco website.

The branding is kind of interesting as the claim Popsoda means Planet over Profit and 100% of the profits go towards fighting climate change (but doesn't say how or what initiatives). Also 'profit' can in practice mean very little after various expenditures are deducted, I'd love to see that calculation.

The Grocer magazine reported an attempt to gain a trademark for 'Sodadog' previously but I suspect they've dropped the Brewdog association in light of recent events.

 

[equationgirl]

I made it in the post you quoted.

If you did, it wasn't clear.

 

[equationgirl]

A basic non-special cola at a higher price than most offerings, is my overall view. Don't waste your money, there's cheaper nicer colas available.

 

[teuchter]

A basic non-special cola at a higher price than most offerings, is my overall view. Don't waste your money, there's cheaper nicer colas available.

Any particular recommendations?

 

[PR1Berske]

I am overwhelmed with admiration for the genius marketing Brewdog does. It makes up for all the ethical problems and issues highlighted, after all.

Then again, I know little and care even less about marketing. I don't value it and what it contributes to jobs and the economy and I'm sure that's unfair of me. I just don't recognise the genius.

Does clever marketing, regardless of the target demographic, have to be unethical and overtly manipulative to be admirable? Tbh, I know absolutely nothing about it. It just smells off to me.

Marketing doesn't have to be what Brewdog choose to do. They're very good at shocks and gimmicks. It's basement level stuff. Awful.

 

[Spymaster]

Any particular recommendations?

I’m more surprised that she’s gone to the trouble of taste-testing a Brewdog product.

 

[Magnus McGinty]

Shit-posting as performance art.

I wouldn't go that far, but this whole voices of women falls flat when the views can be so mixed even on this board.

 

[Funky_monks]

No it’s not. You haven’t been reading the thread. Plenty of folk here decrying their marketing.

Good to see that you at least, accept that it has been superbly effective.

Maybe its a "That London" thing.
Never seen it anywhere other than in a supermarket round here.

 

[brogdale]

Immediately regrets posting amongst these clowns on this troll-fest thread.

 

[Magnus McGinty]

Maybe its a "That London" thing.

Punk is sold in 'spoons. So the plebs outside of London also drink it.

 

[Spymaster]

Maybe its a "That London" thing.
Never seen it anywhere other than in a supermarket round here.

Certainly not a London thing but their bars are in larger towns.

List here:

Bar Locator

www.brewdog.com

 

[teuchter]

I'd say their bars are mainly aimed at the kind of people who don't live in London.

 

[dessiato]

Immediately regrets posting amongst these clowns on this troll-fest thread.

Thats why I don’t bother anymore.

 

[brogdale]

...he posted.

 

[two sheds]

so did he




.... oh shit

 

[editor]

From last night's documentary:

The programme makers started investigating the company after almost 300 former and current BrewDog employees signed a letter last year accusing founder James Watt of presiding over a toxic culture of fear last year.

In a scathing open letter they blasted the firm writing: "Being treated like a human being was sadly not always a given for those working at BrewDog."

More than 15 ex-BrewDog employees in the USA then went on to hit out at chief executive Mr Watt's conduct to the BBC Scotland's Disclosure documentary which aired this week.

This included serious allegations that female bartenders were made to feel "uncomfortable " and "powerless" in his company. Mr Watt has fiercely denied all the allegations.

Katelynn Ising, who worked in DogTap, BrewDog's flagship bar and brewery in Canal Winchester, Ohio, said female staff would dress down when Mr Watt came into the bar.

Ms Ising said she witnessed Mr Watt take female customers on late night tours of the US brewery, next to the DogTap.

She told the BBC: "Sometimes there would be one woman, sometimes there would be a gaggle of women.

"They were always intoxicated, they were in their 20s usually, they were very pretty and he would say he's taking them on a private tour of the brewery."

Former duty manager Jackie English said Mr Watt's behaviour made her feel "uncomfortable". She told the BBC: "There were three separate nights ... [he'd] ... come into the building with a girl, a young female, you know, cute little blondes and he would take them into the brewery ... to give them a tour or whatever.

"You're showing your employees that you can do whatever you want because of who you are and who your name is - that's how it felt a lot of times."

Another manager, Dylan Gray, said a female bartender discussed her concerns with him. He told the BBC: "It didn't make me feel good, to have someone who is your captain to make you feel that way - that shouldn't be how it is. "It was disappointing and I'm more or less disappointed in myself that I couldn't make something happen sooner."

Nicola Sturgeon's links to controversy hit beer giant BrewDog unearthed

Nicola Sturgeon has long been vocal in her admiration for the company, despite previous bad publicity involving crass PR stunts and employee disputes over treatment of staff.

www.scottishdailyexpress.co.uk

 

[Santino]

Thats why I don’t bother anymore.

Did you get an apology yet?

 

[Orang Utan]

Thats why I don’t bother anymore.

phew, hope you're just reading and listening and learning instead. glad you're taking it on board and moving on

 

[dessiato]

Did you get an apology yet?

No.

 

[equationgirl]

What do you think of the marketing for their soft drinks brand, dessiato ? I think it's blander but less controversial than usual, with the obligatory greenwashing.

Genuine question, not a dig.

 

[teuchter]

Brewdog opening in Basingstoke this month.

The chain, which is carbon negative, is now refitting its unit in Festival Place and has installed a sign outside ready for the opening next month.

Festival Place previously told the Gazette that it had handed over the unit to BrewDog earlier this month.


A spokeswoman said bringing BrewDog to the town was a “real coup” for the shopping centre.

BrewDog refitting Festival Place unit ahead of opening in coming weeks

A CRAFT beer chain is preparing to open in Basingstoke in the coming weeks.

www.basingstokegazette.co.uk

 

[Spymaster]

Brewdog opening in Basingstoke this month.

BrewDog refitting Festival Place unit ahead of opening in coming weeks

A CRAFT beer chain is preparing to open in Basingstoke in the coming weeks.

www.basingstokegazette.co.uk

Great to see confirmation that they are carbon negative too

 

[pbsmooth]

I can imagine it doesn't take much to be a "real coup" for Basingstoke.

 

[teuchter]

I can imagine it doesn't take much to be a "real coup" for Basingstoke.

I did predict that there would be some snooty remarks about Basingstoke, with people implying that the only reason Basingstoke is welcoming Brewdog being that the populace there is too stupid/behind the times etc to understand what's wrong with Brewdog.

 

[nastyned]

I did predict that there would be some snooty remarks about Basingstoke, with people implying that the only reason Basingstoke is welcoming Brewdog being that the populace there is too stupid/behind the times etc to understand what's wrong with Brewdog.

I hope the Basingradians don't stand for this slander!

 

[pbsmooth]

I did predict that there would be some snooty remarks about Basingstoke, with people implying that the only reason Basingstoke is welcoming Brewdog being that the populace there is too stupid/behind the times etc to understand what's wrong with Brewdog.

at least we're on the same page. swigs Punk AF

 

[Funky_monks]

I hope the Basingradians don't stand for this slander!

Amazingstoke

 

[Orang Utan]

Add greenwashing to their list of cuntiness:

Lost Forest: why is BrewDog’s green scheme causing controversy?

Firm has pledged to plant huge forest in Scotland, but some of its environmental claims have raised eyebrows

www.theguardian.com

 

[equationgirl]

Add greenwashing to their list of cuntiness:

Lost Forest: why is BrewDog’s green scheme causing controversy?

Firm has pledged to plant huge forest in Scotland, but some of its environmental claims have raised eyebrows

www.theguardian.com

I think it was already on the list, no harm in underlining it though, especially as their new sift drink brand is making similar green promises.

 

[editor]

Add greenwashing to their list of cuntiness:

Lost Forest: why is BrewDog’s green scheme causing controversy?

Firm has pledged to plant huge forest in Scotland, but some of its environmental claims have raised eyebrows

www.theguardian.com

They just lie about everything like the cunts they are

BrewDog paid £8.8m for Kinrara, according to Land Registry records, although many media reports at the time said it cost more than £10m. Its total size is equivalent to 37 sq km – not the 50 sq km it originally claimed. About a third of that has been dedicated to new woodlands.

It said similar claims linking lager sales to tree-planting in the Lost Forest carried in licensed trade newspapers last year were “an error in communication”. BrewDog also accepted the claim Kinrara could capture up to 550,000 tonnes of CO2 a year was wrong. The correct figure was up to 1m tonnes over 100 years, it said.