BrewDog: yet another hip company using 'rebel' language to sell its stuff

[cupid_stunt]

I think I wrote that!

You did!

 

[krtek a houby]

It also occurred to me that DaphneM had made that one up.

And they would have got away with it, if it wasn't for those pesky urbanites

 

[Serge Forward]

Is Daphne M in reality the creepy janitor?

 

[krtek a houby]

Is Daphne M in reality the creepy janitor?

Lot of sweeping under the carpet to be done at BD

 

[surreybrowncap]

I think you might be on to something there...

Private eye​

When you are xxxxing your girl from behind and pull out before blowing your xxxx. You then take aim xxxxxing in her eye as she looks back at you wondering why you don't want to give her a xxxxx pie.
Dude#1:. How come your gf is squinting?
Dude#2: I have here the private eye last night.

 

[PR1Berske]

I love the twists and turns of this thread.

 

[friedaweed]

I love the twists and turns of this thread.

Like a turd on a log flume

 

[equationgirl]

Like a turd on a log flume

 

[PR1Berske]

 

[teuchter]

Can Dr Martens and Brewdog keep their brands intact as they float on the stock market?

British brands Dr Martens and Brewdog plan to trade on alternative credentials at the stock market. While aggressive expansion might threaten their countercultural cachet, DTC channels, sustainability and fervent brand advocacy can help them stay punk.

www.thedrum.com

Interesting article here about the two main things to have come out of the punk movement: Dr Martens and Brewdog.

I couldn't help but notice that it quotes a female punk who thinks Brewdog is fine.

Jackson suggests consumers don’t mind. “I’m still drinking it, and I haven’t been a punk for a very long time,” she says. “The biggest struggle for brands is getting your head above the parapet and being noticed. If you’re on to something, stick with it, rather than trying to water it down.”

Reinforces my impression that what people here on urban think isn't a very good indication of what people out in society think - let alone punks, although I've no doubt that there are lots of people here who will happily tell a female punk that what she thinks is "wrong", because she isn't a grumpy middle aged man who counts as a "proper punk" simply because he can remember the 1970s. In any case it does seem to confirm that Brewdog are on the whole nailing it with their marketing strategy.

 

[Yossarian]

it quotes a female punk who thinks Brewdog is fine.

A marketing exec who says she's not a punk is a punk?

Vanella Jackson is chief executive officer at Hall & Partners, a strategic brand consultancy owned by Omnicom .... "I haven’t been a punk for a very long time,” she says.

 

[editor]

Updated doc on tonight

 

[editor]

Brewdog as a case study in crisis management:

The company was seen as a dynamic disrupter to the sterile and “uncool” beer market and has been embraced by thousands as the pint of choice. BrewDog has never shied away from controversy. Spats with regulators, risqué advertising and even accusations of transphobia were just a few key moments that marked its rapid growth in 2010. Yet, at precisely 09:29 PM (GMT) in June 2021, the brewer faced a reality check on Twitter as an open letter was published attacking the company that bred a ‘culture of fear’ through the ‘harassing, assaulting, belittling, insulting or gaslighting’ of staff. The claim signed by 145 former and current staff. The company reacted – James Watt apologized and vowed to ‘listen, learn and act’ from the complaint.

But just as the company thought the PR storm had ended, the BBC aired its documentary ‘The Truth About BrewDog’ in mid-January, which not only re-examined previous allegations but also claimed that the company flouted U.S. Federal law by misleading Treasury officials and James Watt himself was accused of inappropriate behavior toward female staff – claims he denies.

Crisis management – A B2B PR guide to help a company through a brewing crisis - The Level Pitcher

In today’s immediate digital comms environment, companies have very little time to react to a sudden PR crisis before public opinion steps in

www.iba-international.com

 

[hitmouse]

A marketing exec who says she's not a punk is a punk?

Vanella Jackson is chief executive officer at Hall & Partners, a strategic brand consultancy owned by Omnicom .... "I haven’t been a punk for a very long time,” she says.

And why is that strategic brand consultancy owned by a covid variant?

 

[editor]

Great to see the workers getting organised in the face of all the gaslighting from Brewdog

Complaints platform set up for BrewDog employees

Punks With Purpose - behind last year's open letter - have launched the site to collate current and former worker's issues

www.insider.co.uk

And how's this for a creepy headline?!

Brewdog founder says he was not staring at staff but trying to 'improve service'

The Scottish beer firm boss was criticised in a BBC documentary which claimed he acted inappropriately towards workers.

www.dailyrecord.co.uk

 

[Yossarian]

And why is that strategic brand consultancy owned by a covid variant?

"Our business is all about helping you choose the brand name that's right for your business," said Jackson, CEO of the Coronavirus Nigel Farage Dogshit strategic brand consultancy.

 

[DaveCinzano]

And why is that strategic brand consultancy owned by a covid variant?

In the strategic brand consultancy game you don't choose your clients, they choose you; and just like a game of cards, sometimes you're Delta dud hand

 

[teuchter]

A marketing exec who says she's not a punk is a punk?

Vanella Jackson is chief executive officer at Hall & Partners, a strategic brand consultancy owned by Omnicom .... "I haven’t been a punk for a very long time,” she says.

She's saying she's only been a punk for a short while, perhaps the past couple of years or so. I wouldn't be surprised if she was drawn into punk culture by Brewdog marketing and products. And I predicted that grumpy middle aged men on here will say "she's not a punk".

 

[Yossarian]

She's saying she's only been a punk for a short while, perhaps the past couple of years or so. I wouldn't be surprised if she was drawn into punk culture by Brewdog marketing and products. And I predicted that grumpy middle aged men on here will say "she's not a punk".

Though she hasn’t owned a pair of Docs since her gig-going days, Jackson says consumers “don't really care” about the stock market, but that they will notice if the business changes direction.

So she stopped going to gigs, got rid of her Docs, became a marketing chief executive, then was drawn into punk culture by a brand of beer? Interesting trajectory her life has taken.

 

[two sheds]

A marketing exec who says she's not a punk is a punk?

Vanella Jackson is chief executive officer at Hall & Partners, a strategic brand consultancy owned by Omnicom .... "I haven’t been a punk for a very long time,” she says.

Now I'm confused. She says she's not "been a punk for a very long time"? How is that saying that she's only been a punk for a short while, the past couple of years?

 

[keybored]

Punk really is dead.

Want Dr Marten’s? Here’s why we don't sell Doc's anymore.

In the summer of 2019 we received an email informing us that Dr Martens were closing our account as “We no longer feel the Dr Martens brand sits comfortably alongside your offering and the other brands that you sell” Dr Martens had decided that their customer base was 18 to 25 years old and we...

agmeek.co.uk

 

[teuchter]

Though she hasn’t owned a pair of Docs since her gig-going days, Jackson says consumers “don't really care” about the stock market, but that they will notice if the business changes direction.

So she stopped going to gigs, got rid of her Docs, became a marketing chief executive, then was drawn into punk culture by a brand of beer? Interesting trajectory her life has taken.

It just shows how effective Brewdog marketing is.

 

[two sheds]

She's saying she's only been a punk for a short while, perhaps the past couple of years or so. I wouldn't be surprised if she was drawn into punk culture by Brewdog marketing and products. And I predicted that grumpy middle aged men on here will say "she's not a punk".

I realized I was asking the wrong person:

Now I'm confused. She says she's not "been a punk for a very long time". How is that saying that she's only been a punk for a short while, the past couple of years?

 

[DaveCinzano]

Now I'm confused. She says she's not "been a punk for a very long time"? How is that saying that she's only been a punk for a short while, the past couple of years?

We are all shamen on a spiritual quest. And we travel on this journey using the energy of the life force.

 

[Dystopiary]

She is Shrodinger's punk.

 

[Orang Utan]

Dr Martens is a baffling success. The ugliest shoes in the world innit. I wouldn’t characterise them as punk either as they were/are worn by a number of other subcultures

 

[two sheds]

A mate gave me his Doc Martens in oooo 1990s they must have lasted me for 15 years. Good boots they were, although I never realized I was a punk

 

[belboid]

Dr Martens is a baffling success. The ugliest shoes in the world innit. I wouldn’t characterise them as punk either as they were/are worn by a number of other subcultures

Quite. I'd associate them with skinheads (of the sixties, seventies and eighties varieties) more than punk. Tho they were punk, they're the ubiquitous 'rebel' brand.

The article was actually somewhat interesting. It's clear Templeman was an ex-punk, rather than a recent punk. The fact that it describes Brewdog's punkness as "substantially weaker than the bootmaker’s" and their marketing as "astroturf", well, it's makes it odd that anyone would claim the piece was supportive of Brewdog's practises

 

[hitmouse]

"Our business is all about helping you choose the brand name that's right for your business," said Jackson, CEO of the Coronavirus Nigel Farage Dogshit strategic brand consultancy.

Before adding "I still like bacon sandwiches, I haven't been a vegan for a very long time."

 

[editor]

So James Watt invested half a million quid in Heineken shares and invested millions in offshore hedge funds That's pretty punk rock,

And after watching that documentary I've learnt what an absolute sleazeball he is, and how he makes women feel uncomfortable. Yuk.