BrewDog: yet another hip company using 'rebel' language to sell its stuff

[danny la rouge]

 

[friedaweed]

View attachment 306757

Sad as fuck?

 

[friedaweed]

Got this today for a pair of shoe laces from Amazon

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There was a load of crumpled brown paper in there too, to stop them rattling around.

Use the brown paper and cardboard box to make some shoes to use the laces on. This will achieve a carbon neutral outcome. Don't they have shops in London that sell laces mucker?

 

[editor]

It's started kicking off before the documentary has been shown:

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">James Watt is desperately trying to pre-empt next week&#39;s BBC exposè by yet again lying about and gaslighting the people he abused.<br><br>I resigned from Brewdog because James and the bar division wilfully endangerered the health of myself and my team. Please add to and RT. <a href="https://t.co/m2JNiYxuaj">pic.twitter.com/m2JNiYxuaj</a></p>&mdash; Ben Duckworth (@DuckTakes) <a href="">January 20, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Utterly despicable.

 

[Spymaster]

Use the brown paper and cardboard box to make some shoes to use the laces on. This will achieve a carbon neutral outcome. Don't they have shops in London that sell laces mucker?

You wouldn’t believe how hard it was to find a pair the right thickness!

 

[DaphneM]

Sad as fuck?

seasonal affective disorder

 

[brogdale]

seasonal affective disorder

that's SAD...it's the AF that makes it ever so edgy.

 

[Magnus McGinty]

Sad as fuck means crap. Which is a strange thing to call a product you’re selling. Although it doesn’t contain alcohol I suppose.

 

[danny la rouge]

that's SAD...it's the AF that makes it ever so edgy.

Yup. They keep on doing this. Again and again. It’s cringe-making.

 

[equationgirl]

Sad as fuck?

Sad Alcohol Free, although one can't help but take the meaning you said and they know it.

 

[equationgirl]

And as pointed out last week, Seasonal Affective Disorder tends to affect more women than men, and was it a men's mental health charity they partnered with,?

 

[Magnus McGinty]

Sad af doesn’t mean seasonal affective disorder though.

 

[brogdale]

So many ways of finding the shits and giggles in that, isn't there?

They're such jokers, aren't they?

 

[Magnus McGinty]

So many ways of finding the shits and giggles in that, isn't there?

They're such jokers, aren't they?

Sad as fuck means crap/pathetic. I’m scratching my head tbh.

 

[friedaweed]

seasonal affective disorder

No I got that bit it was the AF part I was jokingly referring to. Obviously it's not funny when you have to explain it, so as you were.

 

[friedaweed]

Sad Alcohol Free, although one can't help but take the meaning you said and they know it.

Ahh, I didn't see it was alcohol free, new glasses. I brew beer so thought it was some sort of catchy hop or pale ale thing they were pulling and then I remembered..it's brewdog

 

[friedaweed]

*Pushes glasses further up nose.

I see it now, still looks shit. The rather embarrassing part is I did actually go to spec savers for these varinogoods

 

[PR1Berske]

Sad Alcohol Free, although one can't help but take the meaning you said and they know it.

This is "growler" all over again.

They know what they're doing. Act innocent while being horrendously ignorant and offensive.

They truly are an awful company.

 

[Chilli.s]

Without the charity donation it would be a pisstake. Calling a depressed person "sad af" is too close to the bone to be a joke. Paying a charity so a beer company can be rude about mental health for a bit of a press splash, not a good look imho.

I think they do some kind of deal with alcohol-free beer in their bars where you get free top ups after buying a pint. A far better idea. Bet it tastes shit and is overpriced though

 

[Pickman's model]

Without the charity donation it would be a pisstake. Calling a depressed person "sad af" is too close to the bone to be a joke. Paying a charity so a beer company can be rude about mental health for a bit of a press splash, not a good look imho.

I think they do some kind of deal with alcohol-free beer in their bars where you get free top ups after buying a pint. A far better idea. Bet it tastes shit and is overpriced though

yeh after six or eight of their af offerings most people would feel the need to chunder.

 

[Chilli.s]

yeh after six or eight of their af offerings most people would feel the need to chunder.

There only little cans, 6 or 8 on a hot day, easy peasy.

 

[teuchter]

And as pointed out last week, Seasonal Affective Disorder tends to affect more women than men, and was it a men's mental health charity they partnered with,?

What we know is that women are more likely to be diagnosed with it, but we also know that women are more likely to seek help for mental health problems.

These campaigns are often about encouraging men to seek help when they need it, and reducing the stigma of doing so.

And men who become depressed are often more likely to drink too much and/or become involved in violent behaviour and everyone including women suffer the consequences of that.

But what absolute monsters Brewdog are for deciding to promote something that targets a large portion of the demographic who make up their market.

 

[Magnus McGinty]

Without the charity donation it would be a pisstake. Calling a depressed person "sad af" is too close to the bone to be a joke. Paying a charity so a beer company can be rude about mental health for a bit of a press splash, not a good look imho.

I think they do some kind of deal with alcohol-free beer in their bars where you get free top ups after buying a pint. A far better idea. Bet it tastes shit and is overpriced though

Are they doing that though? Some folk here are interpreting it as such but I don’t see it myself.

 

[PR1Berske]

Are they doing that though? Some folk here are interpreting it as such but I don’t see it myself.

Why call it SAD AF? They could use any name under the sun.

How many people with genuine mental health issues are told "Oh stop being sad, cheer up, what's the matter with you?"

 

[Chilli.s]

Are they doing that though? Some folk here are interpreting it as such but I don’t see it myself.

Sure they are. Each to their own though, won't hold it against you

 

[equationgirl]

It's a pisstake.

Because that's what Brewdog fucking does.

 

[brogdale]

Are they doing that though? Some folk here are interpreting it as such but I don’t see it myself.

Maybe neoliberal edge lord marketing is not the career for you, then?

 

[brogdale]

What we know is that women are more likely to be diagnosed with it, but we also know that women are more likely to seek help for mental health problems.

These campaigns are often about encouraging men to seek help when they need it, and reducing the stigma of doing so.

And men who become depressed are often more likely to drink too much and/or become involved in violent behaviour and everyone including women suffer the consequences of that.

But what absolute monsters Brewdog are for deciding to promote something that targets a large portion of the demographic who make up their market.

Much of what you say there makes sense, (though I'd want to see gender based claims backed up with peer-reviewed stuff), but none of that means that campaign funding should be dependent on charity donations linked to a brewer's 'edgy' marketing campaign.

 

[teuchter]

Much of what you say there makes sense, (though I'd want to see gender based claims backed up with peer-reviewed stuff), but none of that means that campaign funding should be dependent on charity donations linked to a brewer's 'edgy' marketing campaign.

So do you think the organisation behind this were pressured into the beer name, against their will, by Brewdog? Do you not give the charity enough credit to make some decisions about what is or isn't appropriate for the people they are trying to reach? And refuse to be associated with something they aren't comfortable with? Here's their email if you want to tell them off:

info@whole.org.uk

 

[friedaweed]

Some folk here are interpreting it as such but I don’t see it myself.

To be honest with you MM, without even thinking about it, the words 'sad as fuck' entered my head as soon as a saw it. I didn't even clock it was Alcohol Free. The black writing over metallic gold doesn't register clearly with me so if I was appraising it as a product I'd say that bit isn't visually clear. I think anyone doing a product evaluation, which there must of been a team including management, would have questioned the interpretation I made and they've still gone with it.

This makes me think that it is a poor taste gimmick aimed at grabbing some albeit, negative, but free press. It's as old as the hills with product promoting. Couldn't give a XXXX myself really but I think the doubters are correct here.