BrewDog: yet another hip company using 'rebel' language to sell its stuff

[DaphneM]

More on their dodgy US exports (you may have to log in to Instagram)

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I think instagram is far more evil the Brewdog to be honest

Leaks just exposed how toxic Facebook and Instagram are to teen girls and, well, everyone

The company’s own research reveals that, in short, the problem with Facebook is Facebook

www.theguardian.com

 

[weepiper]

Sad AF has to be seen in the context that they already do a beer called Punk AF. Punk Alcohol Free: Punk As Fuck. They want you to read it as Sad As Fuck. Saying things are "....as fuck" is a Scotticism generally and usually means something positive. This is 100% another Brewdog double meaning nudge nudge wink wink name though.

 

[krtek a houby]

Be great if the workers took matters into their own hands and, nudge nudge wink wink, served up a revolution.

 

[Storm Fox]

Sad AF has to be seen in the context that they already do a beer called Punk AF. Punk Alcohol Free: Punk As Fuck. They want you to read it as Sad As Fuck. Saying things are "....as fuck" is a Scotticism generally and usually means something positive. This is 100% another Brewdog double meaning nudge nudge wink wink name though.

I just trying to clarify here, and is a genuine question: isn't the 'as fuck' enhancing the meaning of the previous word i.e. a synonym for very? So could be a positive or negative* , or is it not used like that in Scotland and only used for positive things?

*Fast as fuck or slow as fuck

 

[editor]

I think instagram is far more evil the Brewdog to be honest

Leaks just exposed how toxic Facebook and Instagram are to teen girls and, well, everyone

The company’s own research reveals that, in short, the problem with Facebook is Facebook

www.theguardian.com

So you'll just completely ignore what's in that post and indulge in yet more irrelevant whataboutery like the tedious troller you are?

 

[andysays]

I've never known 'sad as fuck' to be in any way connected with mental health. Literally never.

You may have literally never experienced it yourself, but hopefully you can accept it's something that many other people have experienced, including those of us with mental health issues, and it's not just something people are making up.

On the wider point, if this was a one off, it might be possible to argue it was just an unfortunate bit of insensitivity on the part of Brewdog, but given how much of their marketing seems to involve this sort of 'edgy' shit, it's pretty obvious that it's deliberate.

 

[editor]

The backlash continues

Activists criticise Brewdog mental health campaign

BrewDog has teamed up with the online movement #IAmWhole to raise awareness around mental health ahead of a BBC documentary claiming the brewery has...

www.able2uk.com

 

[DaphneM]

So you'll just completely ignore what's in that post and indulge in yet more irrelevant whataboutery like the tedious troller you are?

i don't use facebook/instagram so i cant see it it.

 

[editor]

i don't use facebook/instagram so i cant see it it.

Seeing as you feel compelled to comment on posts you can't even read, how about you comment on the one I just posted. From the union.

 

[DaphneM]

Seeing as you feel compelled to comment on posts you can't even read, how about you comment on the one I just posted. From the union.

I have no particular comment on what they say, its interesting to note the union itself gets really poor reviews on trust pilot

Unite the Union is rated "Bad" with 1.3 / 5 on Trustpilot

Do you agree with Unite the Union's TrustScore? Voice your opinion today and hear what 771 customers have already said.

uk.trustpilot.com

 

[editor]

I have no particular comment on what they say, its interesting to note the union itself gets really poor reviews on trust pilot

Unite the Union is rated "Bad" with 1.3 / 5 on Trustpilot

Do you agree with Unite the Union's TrustScore? Voice your opinion today and hear what 771 customers have already said.

uk.trustpilot.com

So you've got nothing to say about the actual topic of this thread but now you're going on about Trustpilot to try and slag off a union? Oh just fuck off with your idiotic trolling.

 

[PR1Berske]

I have no particular comment on what they say, its interesting to note the union itself gets really poor reviews on trust pilot

Unite the Union is rated "Bad" with 1.3 / 5 on Trustpilot

Do you agree with Unite the Union's TrustScore? Voice your opinion today and hear what 771 customers have already said.

uk.trustpilot.com

Damn, you must really love Brewdog.

 

[DaphneM]

Damn, you must really love Brewdog.

I'm not really bothered by it tbh. I do like the Hazy Jane but in general I'm not a massive fan of its marketing, I think the branding is strong.

This thread is like an Orwellian 2 minute hate though.

 

[andysays]

I have no particular comment on what they say, its interesting to note the union itself gets really poor reviews on trust pilot

Unite the Union is rated "Bad" with 1.3 / 5 on Trustpilot

Do you agree with Unite the Union's TrustScore? Voice your opinion today and hear what 771 customers have already said.

uk.trustpilot.com

I don't know if there's a page on that site somewhere for reviews of trolls, but you're not even worth 0.5 out of 5

 

[editor]

I'm not really bothered by it tbh. I do like the Hazy Jane but in general I'm not a massive fan of its marketing, I think the branding is strong.

This thread is like an Orwellian 2 minute hate though.

What the fuck are you on about now? Please explain how raising concerns about workers being abused and exploited by ruthless capitalistic bosses is 'Orwellian' and 'hateful.'

Thanks.

PS If you answer with yet more whataboutery/shit trolling you'll be warned and banned of this thread.

 

[Spymaster]

This thread is like an Orwellian 2 minute hate though.

Oceania75

 

[Edie]

I have no particular comment on what they say, its interesting to note the union itself gets really poor reviews on trust pilot

Unite the Union is rated "Bad" with 1.3 / 5 on Trustpilot

Do you agree with Unite the Union's TrustScore? Voice your opinion today and hear what 771 customers have already said.

uk.trustpilot.com

Wow that’s some pretty bad feedback.

 

[NoXion]

I've always understood the term "as fuck" to be an intensifier. e.g. "spicy as fuck" = really spicy. On the internet it's commonly abbreviated to simply "af".

So in that sense, I think calling a product "Sad AF" while making a song and dance about being involved with a mental health charity is a tasteless move at best.

 

[Magnus McGinty]

I've always understood the term "as fuck" to be an intensifier. e.g. "spicy as fuck" = really spicy. On the internet it's commonly abbreviated to simply "af".

So in that sense, I think calling a product "Sad AF" while making a song and dance about being involved with a mental health charity is a tasteless move at best.

It's a northern colloquialism for crap/pathetic. Which to me seems a strange thing to call your product, almost a Ratner moment. Others have said there's other meanings so I can't ignore what andysays has to say about it. I've just never encountered that myself.
Although in my 25 years in London i've literally heard nobody say it but it was common currency in Teesside in the 80s.

 

[NoXion]

It's a northern colloquialism for crap/pathetic. Which to me seems a strange thing to call your product, almost a Ratner moment. Others have said there's other meanings so I can't ignore what andysays has to say about it. I've just never encountered that myself.

I think there's enough circumstantial evidence of the marketing team behind the naming of BD's product line being a bunch of sniggering edgy types, that gleaning multiple meanings isn't totally unreasonable. They can hide their edgy crap behind plausible deniability and all that.

 

[Magnus McGinty]

eg - what you up to tonight?

• watching Superman on the telly
• you're sad as fuck man, you not coming out?

 

[NoXion]

eg - what you up to tonight?

• watching Superman on the telly
• you're sad as fuck man, you not coming out?

They sell their products in plenty of places outside of the north of England, and I'm pretty sure that their marketing team is plenty aware of that.

 

[Magnus McGinty]

I think there's enough circumstantial evidence of the marketing team behind the naming of BD's product line being a bunch of sniggering edgy types, that gleaning multiple meanings isn't totally unreasonable. They can hide their edgy crap behind plausible deniability and all that.

Well for sure. It's just that specific term means something to me which isn't at all connected to mental health. And those claiming it is I'm dubious about if it's part of their vocabulary.

 

[equationgirl]

I have no particular comment on what they say, its interesting to note the union itself gets really poor reviews on trust pilot

Unite the Union is rated "Bad" with 1.3 / 5 on Trustpilot

Do you agree with Unite the Union's TrustScore? Voice your opinion today and hear what 771 customers have already said.

uk.trustpilot.com

I suspect that's to do with the spamming unite members get from people claiming to get them better insurance deals.

As a unite member and former unite rep, the union in my experience does it's best to help people with their employment problems. They helped me.

 

[two sheds]

Took a quick look at the replies and they either seem to be very happy or very unhappy with little in between.

 

[equationgirl]

Well for sure. It's just that specific term means something to me which isn't at all connected to mental health. And those claiming it is I'm dubious about if it's part of their vocabulary.

So you're denying people's lived experience when they're literally telling you what it means to them, because it doesn't mean the same thing to you?

 

[Monkeygrinder's Organ]

Reviewing a union on Trustpilot is a bit of a weird thing to do isn't it. I mean there's plenty of faults in my union (not Unite) but what would be the point of writing a negative review on a consumer site?

 

[danny la rouge]

Well for sure. It's just that specific term means something to me which isn't at all connected to mental health. And those claiming it is I'm dubious about if it's part of their vocabulary.

They connected it with mental health.

 

[editor]

Reviewing a union on Trustpilot is a bit of a weird thing to do isn't it. I mean there's plenty of faults in my union (not Unite) but what would be the point of writing a negative review on a consumer site?

It's just more dull and pointless anti-union whataboutery/trolling.

 

[editor]

Took a quick look at the replies and they either seem to be very happy or very unhappy with little in between.

Much like Brewdog's 'poor' 2.7 rating on that site, with that the biggest chunk of the vote declaring them to be 'bad.'

Can we move on from Trustpilot now please and talk about the issues surrounding Brewdog's treatment of their staff, their pathetic Sad As Fuck campaign and all the other dubious things the company gets up to?