BrewDog: yet another hip company using 'rebel' language to sell its stuff

[PR1Berske]

So do you think the organisation behind this were pressured into the beer name, against their will, by Brewdog? Do you not give the charity enough credit to make some decisions about what is or isn't appropriate for the people they are trying to reach? And refuse to be associated with something they aren't comfortable with? Here's their email if you want to tell them off:

info@whole.org.uk

Do you think SAD AF is out of character for Brewdog?

 

[Storm Fox]

They could have gone with 'SAD lite'.

 

[brogdale]

They could have gone with 'SAD lite'.

Or "Light Ale"

 

[Storm Fox]

Or "Light Ale"

I was thinking of something related to S.A.D. but not insulting, and a S.A.D. Light is a method to try and reduce the symptoms of S.A.D.

 

[Magnus McGinty]

Why call it SAD AF? They could use any name under the sun.

How many people with genuine mental health issues are told "Oh stop being sad, cheer up, what's the matter with you?"

I've never known 'sad as fuck' to be in any way connected with mental health. Literally never.

 

[equationgirl]

SAD Light or Lite would have been way better than SAD AF.

 

[brogdale]

So do you think the organisation behind this were pressured into the beer name, against their will, by Brewdog? Do you not give the charity enough credit to make some decisions about what is or isn't appropriate for the people they are trying to reach? And refuse to be associated with something they aren't comfortable with? Here's their email if you want to tell them off:

info@whole.org.uk

Thanks for the link, but I don't feel the need to say anything to the charity. I don't know enough of their work to even dream of criticising what they're up to, but I feel that I do understand Brewdog's motivation.

 

[Magnus McGinty]

To be honest with you MM, without even thinking about it, the words 'sad as fuck' entered my head as soon as a saw it. I didn't even clock it was Alcohol Free. The black writing over metallic gold doesn't register clearly with me so if I was appraising it as a product I'd say that bit isn't visually clear. I think anyone doing a product evaluation, which there must of been a team including management, would have questioned the interpretation I made and they've still gone with it.

This makes me think that it is a poor taste gimmick aimed at grabbing some albeit, negative, but free press. It's as old as the hills with product promoting. Couldn't give a XXXX myself really but I think the doubters are correct here.

Yeah but how does it connect with mental health? In northern vernacular it means something is crap or pathetic. Or someone is doing something considered such. I've never known it to be about mental health and I think there's some acrobatics going on connecting it to seasonal depression.

 

[brogdale]

Yeah but how does it connect with mental health? In northern vernacular it means something is crap or pathetic.

Which has the potential to undermine the whole precept of the campaign, that people/men(?) should feel able to openly talk about such matters.

 

[Storm Fox]

Yeah but how does it connect with mental health? In northern vernacular it means something is crap or pathetic. Or someone is doing something considered such. I've never known it to be about mental health and I think there's some acrobatics going on connecting it to seasonal depression.

from www.whole.org.uk thanks teuchter

 

[Pickman's model]

There only little cans, 6 or 8 on a hot day, easy peasy.

You've clearly not noticed their emetic quality

 

[Magnus McGinty]

OK, sorry, I missed that there is a stated connection.

 

[Magnus McGinty]

Which has the potential to undermine the whole precept of the campaign, that people/men(?) should feel able to openly talk about such matters.

Yeah sorry, I was taking it at face value. I hadn't seen the other bit.

 

[friedaweed]

Yeah but how does it connect with mental health? In northern vernacular it means something is crap or pathetic. Or someone is doing something considered such. I've never known it to be about mental health and I think there's some acrobatics going on connecting it to seasonal depression.

Was just typing this when you posted...

Yeah I agree, sad as fuck means something is shit round our way too. If you say something's sad as fuck it's generally in a state of disrepair.

That type of acrobatics you mention is generally what a company is looking for in a product naming exercise. That's the point.

 

[danny la rouge]

Yeah but how does it connect with mental health? In northern vernacular it means something is crap or pathetic. Or someone is doing something considered such. I've never known it to be about mental health and I think there's some acrobatics going on connecting it to seasonal depression.

They’re not a Northern English company, they’re based in the North East of Scotland.

 

[friedaweed]

They’re not a Northern English company, they’re based in the North East of Scotland.

Where it would be Sad te fack yes?

 

[Storm Fox]

I've always taken sad as fuck to mean pathetic.

 

[Chilli.s]

Perhaps they'll do an extra strong lager, sling a few grand to a women's crisis center and call it wife beater or, better still... rapist. Well punk

 

[teuchter]

Thanks for the link, but I don't feel the need to say anything to the charity. I don't know enough of their work to even dream of criticising what they're up to, but I feel that I do understand Brewdog's motivation.

You and others have spent the last several couple of pages criticising what they are up to.

 

[teuchter]

Do you think SAD AF is out of character for Brewdog?

No, it fits in with the tone of their marketing in general.

 

[TopCat]

They called me a ladyboy
But come on, you fossils have been here for a long time and have learnt nothing, so perhaps it’s time to move on. There’s probably a Top Gear forum somewhere that you’ll feel more at home in. This shit is getting tired. I want to hang out here without the likes of you. This is supposed to be a sanctuary for many of us and has been feeling less so recently.

This is like telling people to go drink elsewhere when in the pub. It only works (a bit) with the threat of violence. You are just coming across like a twat, like you represent some orthodoxy which is right and just.

 

[equationgirl]

Sad as fuck is not a compliment no matter what part of the UK one is from.

 

[TopCat]

Why call it SAD AF? They could use any name under the sun.

How many people with genuine mental health issues are told "Oh stop being sad, cheer up, what's the matter with you?"

No one has ever said that to me.

 

[Pickman's model]

Nonsense. They've built a billion pound business from scratch by selling crap beer. That alone is commendable. Then you could look at their genius marketing programs which appeal to many but irritate many others into talking about them!

Think what they could have done with better beer and without their misogyny etc

 

[TopCat]

Think what they could have done with better beer and without their misogyny etc

To be fair there are loads of struggling brewery's who do fantastic beer with no bigotry but never market their beer effectively.

I have never liked a BrewDog beer. I brew better beer myself in a big bucket.

 

[Pickman's model]

To be fair there are loads of struggling brewery's who do fantastic beer with no bigotry but never market their beer effectively.

I have never liked a BrewDog beer. I brew better beer myself in a big bucket.

Your beer is lush

 

[Chilli.s]

To be fair there are loads of struggling brewery's who do fantastic beer with no bigotry but never market their beer effectively.

I have never liked a BrewDog beer. I brew better beer myself in a big bucket.

And a ton (pun) of local breweries in every town who brew great beer for pubs and the public, brewing aint rocket science. Marketing though, that's what they have excelled at, crap beer though

I'd try a pint of yours rather than theirs anytime

 

[Magnus McGinty]

They’re not a Northern English company, they’re based in the North East of Scotland.

I wasn't aware it meant anything anywhere else or, if it did, that it carried a different meaning. In fact until today I assumed sad as fuck was purely a Teesside thing. Because I have never heard the term repeated elsewhere.

 

[PR1Berske]

 

[editor]

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