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BrewDog: yet another hip company using 'rebel' language to sell its stuff

You could just maybe engage with what I say that you disagree with rather than the theatre that makes you condescending.
I would love to, but it's a bit hard when you post only a few words like 'a liberal dilemma'. What's the dilemma?

I'm not being condescending, it's hard to engage when you post snippets.
 
Anyway, on the thread topic, have we discusse/ fought about this yet:


I don't know how I feel about this, on the one hand good that it's raising money for charity (although I am dubious of how much) and raising awareness of mental health, on the over I feel like it's poking fun at anyone with a mental illness by calling them sad in a derogatory way.

ETA: and the campaign is aimed at encouraging men only.

I'm pretty ambivalent about this. I mean, yeah, normalising men talking about this stuff is a good thing and raising a bit of cash for the campaign a bonus...

...but ime the best thing companies can do for the mental health of their employees is to improve working conditions.
 
I'm pretty ambivalent about this. I mean, yeah, normalising men talking about this stuff is a good thing and raising a bit of cash for the campaign a bonus...

...but ime the best thing companies can do for the mental health of their employees is to improve working conditions.
Indeed. It's all a bit rich coming from Brewdog with their well documented 'toxic' workplace conditions and refusal to allow unions to help their workers.
 
Looks like it's going to be everything some of us expected too, but I doubt if it will bother the shareholders and fanboys here:

Just how ‘punk’ is BrewDog? Reporter Mark Daly investigates the truth behind the beer company’s marketing and financial hype, and he hears disturbing claims about BrewDog’s corporate culture.

The Ellon-based beer company fast became an international success story by setting themselves up as the bad boys of brewing, ripping up the rule book and ridiculing Big Beer at every opportunity. They’ve faced claims of a toxic and misogynistic work culture from former staff, problems BrewDog says are now behind them. The company says it has learned from past mistakes and most current staff enjoy working there. Disclosure hears from former employees who say they found it a miserable and uncomfortable experience. Some loyal customers now say they regret investing their savings in BrewDog.
 
Looks like it's going to be everything some of us expected too, but I doubt if it will bother the shareholders and fanboys here:
Problems behind them my arse. If they were, they would have made sure all the growler embossed flagons were not made available to be given away. Just for starters.
 
...but ime the best thing companies can do for the mental health of their employees is to improve working conditions.
This times infinity.

The wellbeing agenda is pretty dodgy. My employer took mental health out of the responsibility of OHS (where unions still have a relatively strong presence) and put it under the control of HR.
So we have gone from a situation where mental health was considered at a collective level and in respect to working conditions to one where it is an individuals responsibility to ensure their wellbeing. So no more consideration about excessive workloads now it is about knitting/colouring/calm rooms

Fuck that shite!
 
This times infinity.

The wellbeing agenda is pretty dodgy. My employer took mental health out of the responsibility of OHS (where unions still have a relatively strong presence) and put it under the control of HR.
So we have gone from a situation where mental health was considered at a collective level and in respect to working conditions to one where it is an individuals responsibility to ensure their wellbeing. So no more consideration about excessive workloads now it is about knitting/colouring/calm rooms

Fuck that shite!

Similar at my workplace. The ridiculous workloads are still there, but we can now do a meditation at lunchtime. So that's okay.
 
Here's the request for a union which Brewdog ignored.

Dear Mr. Watt, Mr. Dickie & Mr. McDowall,
Since 9th June, hundreds of Brewdog workers (past and present) have signed a collective letter outlining a “culture of fear” permeating from the very top of the organisation which has allowed “workers to be treated like objects: to be harassed, assaulted, belittled and insulted.”

On 1st July, the company announced that an undisclosed 3rd party had been appointed to carry out the exit interviews which will prove necessary to understanding what has gone wrong. Not only is this a breach of GDPR, but workers have no faith in a process which is not fully independent and transparent.

For your workforce to regain collective trust in your leadership to resolve these issues, your workers need a collective voice independent from the company which can negotiate for better conditions.
They already have that voice through the biggest union in the country.

Over the past month, in the media and directly with yourselves in writing, we have made repeated requests for engagement with ourselves, as the largest union in the company, to discuss the matters raised by our members as current and former employees and to map a way forward for improvement in conditions.

These requests have been ignored.

As you will have seen from the recent publication of their mission statement Punks with Purpose believe union engagement to be their number one ambition.
We are calling on you as the CEO, COO and major shareholders to stop ignoring these calls to engage with the union which represents so many of your workers.
Time to drop the gimmicks and expensive consultants and give your workers a real voice.

Why is this important?​

In order to ensure the sustainable change needed across Brewdog, workers deserve a collective voice through their union.

 
1 reply, 2 retweets and 12 likes, and 12 likes. not the tweets i'd have chosen to illustrate the claim 'looks like a load of other people are seeing through brewdog's bullshit'.
When the comments are coming from unions, I tend to pay attention rather than looking at how many likes an individual tweet has got.
 
When the comments are coming from unions, I tend to pay attention rather than looking at how many likes an individual tweet has got.
a union. not unions. unless you mean punks with purpose is a union too.

and there are few metrics by which to see if a tweet is reaching people - likes, replies and retweets may be crude but are pretty much all we have
 
What's the matter with you today?

I posted up tweets from the Brewery Workers Union and Unite Hospitality.

Two different unions.

View attachment 305906

View attachment 305907
what's the matter with you, you gone daft or something? the unite tweet isn't in your post 'Looks like a load of other people are seeing through Brewdog's bullshit' note: a lot of OTHER people. that is, not the people you've already mentioned. why are you trying to crowbar a tweet from one post into another?
 
what's the matter with you, you gone daft or something? the unite tweet isn't in your post 'Looks like a load of other people are seeing through Brewdog's bullshit' note: a lot of OTHER people. that is, not the people you've already mentioned. why are you trying to crowbar a tweet from one post into another?
I'm sorry you suddenly seem unable to comprehend how an ongoing discussion on a forum works, even when the posts are right next to each other.


I'm out.
 
I'm sorry you suddenly seem unable to comprehend how an ongoing discussion on a forum works, even when the posts are right next to each other.


I'm out.
there's another edit, a lovely passive aggressive line there. edit 3 i think? yes. the posts are right next to each other. the one post with a tweet from unite, the next saying loads of other people are getting on the bandwagon. and that's the one i replied to. i do not know why when i have responded specifically to what you said in the second post you want to crowbar the first post in too. but don't tell me, i don't really want to know.
 
Also, it's easy for a company to partner with a mental health charity or initiative, put out a few press releases and maybe an ad campaign.

Making real culture change by looking at workload distribution, working hours, hiring sufficient people, ensuring there's an actual zero tolerance on bullying, sexism, racism, misogyny, anti LGBTQ+ behaviours, ageism - all of that is hard to do. It takes effort and time.
 
Also, it's easy for a company to partner with a mental health charity or initiative, put out a few press releases and maybe an ad campaign.

Making real culture change by looking at workload distribution, working hours, hiring sufficient people, ensuring there's an actual zero tolerance on bullying, sexism, racism, misogyny, anti LGBTQ+ behaviours, ageism - all of that is hard to do. It takes effort and time.
I get sent loads of press releases from swishy, expensive PR companies bigging up relatively tiny charitable donations from major companies with some Brixton connection. It's pathetic.
 
It's not about intention, it's about how something is received.

I think it is about both.

I've been thinking about this some more. I still think that both are important but on reflection I think that you're right to place more emphasis upon how something is received than upon how it is intended.

However, I still think that intention is crucial in establishing the context. I would disagree with anybody who argues that intention is wholly irrelevant. I think that that mode of thought contains within it the seeds of a new fascism.
 
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