BrewDog: yet another hip company using 'rebel' language to sell its stuff

[8ball]

say something interesting for once

What, like “say something interesting for once”?

 

[Orang Utan]

What, like “say something interesting for once”?

No, something that's not glib, insensitive and showing a total lack of awareness of anything whatsoever

 

[8ball]

No, something that's not glib, insensitive and a total lack of awareness of anything whatsoever

Something honest and aware, like one of your posts, you mean.

 

[Orang Utan]

Something honest and aware, like one of your posts, you mean.

yes

 

[ElizabethofYork]

No, something that's not glib, insensitive and showing a total lack of awareness of anything whatsoever

Like this, you mean?

Get in the sea then

 

[equationgirl]

Like this, you mean?

That's not glib as such, it's more a signal of utter disdain from a poster and has been since at least 2016:

Get in the sea: when is a death threat not a death threat?

Labour MP Thangam Debbonaire has been criticised for overreacting to a popular internet joke. But are memes and menace really mutally exclusive?

www.newstatesman.com

It's not a death threat.

 

[ElizabethofYork]

That's not glib as such, it's more a signal of utter disdain from a poster and has been since at least 2016:

Get in the sea: when is a death threat not a death threat?

Labour MP Thangam Debbonaire has been criticised for overreacting to a popular internet joke. But are memes and menace really mutally exclusive?

www.newstatesman.com

It's not a death threat.

No, but it IS glib and insensitive.

 

[Steel Icarus]

Great thread

 

[equationgirl]

No, but it IS glib and insensitive.

I don't think it's glib, I think it was a sign of Orang Utan's intense frustration with the way the discussion was going at the time, and yes, potentially insensitive, however, given the way people (like brogdale and me) were being treated when genuine complaints were being made, absolutely no more insensitive than the way others were behaving, and likely even less so.

At the time it seemed more like a case of people dishing it out but not liking the same aimed at them.

 

[teuchter]

absolutely no more insensitive than the way others were behaving, and likely even less so.

I fear Orang Utan may feel somewhat damned with faint praise here.

 

[equationgirl]

Anyway, on the thread topic, have we discusse/ fought about this yet:

BrewDog team up with Rizzlekicks' Jordan Stephens to launch SAD AF | Scotsman Food and Drink

Rizzle Kicks’ Jordan Stephens, co-founder of mental health campaign #IAMWHOLE, has called on men to talk to friends and family about depression this January ...

foodanddrink.scotsman.com

I don't know how I feel about this, on the one hand good that it's raising money for charity (although I am dubious of how much) and raising awareness of mental health, on the over I feel like it's poking fun at anyone with a mental illness by calling them sad in a derogatory way.

ETA: and the campaign is aimed at encouraging men only.

 

[Magnus McGinty]

A liberal dilemma.

 

[editor]

I think you have a point, Edie.

Also it's the same few posters being disruptive time and again, wrecking discussions, I wish they would stop trolling.

I've banned 8ball off the thread for a week, with others to follow if this crap continues.

 

[belboid]

Anyway, on the thread topic, have we discusse/ fought about this yet:

BrewDog team up with Rizzlekicks' Jordan Stephens to launch SAD AF | Scotsman Food and Drink

Rizzle Kicks’ Jordan Stephens, co-founder of mental health campaign #IAMWHOLE, has called on men to talk to friends and family about depression this January ...

foodanddrink.scotsman.com

I don't know how I feel about this, on the one hand good that it's raising money for charity (although I am dubious of how much) and raising awareness of mental health, on the over I feel like it's poking fun at anyone with a mental illness by calling them sad in a derogatory way.

ETA: and the campaign is aimed at encouraging men only.

Especially odd choice (to aim it at men) when seasonal affective disorder is 50% more commonly found amongst women

 

[equationgirl]

I've banned 8ball off the thread for a week, with others to follow if this crap continues.

Thank you, I appreciate that.

 

[editor]

Anyway, on the thread topic, have we discusse/ fought about this yet:

BrewDog team up with Rizzlekicks' Jordan Stephens to launch SAD AF | Scotsman Food and Drink

Rizzle Kicks’ Jordan Stephens, co-founder of mental health campaign #IAMWHOLE, has called on men to talk to friends and family about depression this January ...

foodanddrink.scotsman.com

I don't know how I feel about this, on the one hand good that it's raising money for charity (although I am dubious of how much) and raising awareness of mental health, on the over I feel like it's poking fun at anyone with a mental illness by calling them sad in a derogatory way.

ETA: and the campaign is aimed at encouraging men only.

It's great when companies do something to help charities but this is probably the same old corporate bullshit though (see: Brewdog water for NHS centres, Brewdog giving up their bars for vaccination centres, Brewdog making sanitiser etc etc, all with limited edition product tie-ins).

Instead of just giving the money to a charity and shutting the fuck up about it, they throw around the cash on a celebrity video that looks great and make sure absolutely everyone gets to hear about their wonderful selfless giving by allocating a fat PR budget to promote it all. And you'll most likely hear nothing about how much money it raised (see also: Brixton Brewery's Age Concern campaign, complete with expensive video/PR and the tie-in product).

 

[equationgirl]

Especially odd choice (to aim it at men) when seasonal affective disorder is 50% more commonly found amongst women

Well, and this is just my experience, over the past five or so years I would say it's become s popular thing for some employers to partner with a men's mental health organisation. Often this is for only one or two virtue signalling posts on LinkedIn a year, but sometimes extends to press releases or activities within the workplace.

I once asked an employer why, for the nth year in a row, they were partnering with a men's suicide prevention charity when the suicide rate amongst women was increasing faster. The HR person responded that women were less than 10% of the workforce so they were focusing on the majority.

The actual words used were something like 'that low percentage is not worth bothering with'. As a woman with mental health issues, I was not encouraged.

 

[equationgirl]

It's great when companies do something to help charities but this is probably the same old corporate bullshit though (see: Brewdog water for NHS centres, Brewdog giving up their bars for vaccination centres, Brewdog making sanitiser etc etc, all with limited edition product tie-ins).

Instead of just giving the money to a charity and shutting the fuck up about it, they throw around the cash on a celebrity video that looks great and make sure absolutely everyone gets to hear about their wonderful selfless giving by allocating a fat PR budget to promote it all. And you'll most likely hear nothing about hoe much money it raised (see also: Brixton Brewery's Age Concern campaign, completer with expensive video/PR and the tie-in product).

Yes, I really want to know about the money side of this. I want to know if they're going to cap the donation level, for example, and what that cap amount is.

 

[Spymaster]

Especially odd choice (to aim it at men) when seasonal affective disorder is 50% more commonly found amongst women

Wrong way round.

They’re not aiming it at men per se, they are appealing to their market (which is primarily laddish blokes aged 18 to about 40). Same with most of their marketing. So they’ve highlighted an issue that will resonate with that cohort (SAD and depression) which is definitely relevant.

No doubt the antis here will try to argue that BD don’t really give a toss about bloke’s mental health, and they’d be right, but that’s how marketing and advertising works, isn’t it? Show me ANY corporate program that is truly altruistic.

 

[belboid]

Wrong way round.

They’re not aiming it at men per se, they are appealing to their market (which is primarily laddish blokes aged 18 to about 40). Same with most of their marketing. So they’ve highlighted an issue that will resonate with that cohort (SAD and depression) which is definitely relevant.

No doubt the antis here will try to argue that BD don’t really give a toss about bloke’s mental health, and they’d be right, but that’s how marketing and advertising works, isn’t it? Show me ANY corporate program that is truly altruistic.

You are completely wrong as you’d know if you bothered reading the link. It is explicitly aimed at men, the whole campaign including their contribution to it.

 

[equationgirl]

A liberal dilemma.

You know that thing where you said you were going to try to do better? Can you do that please, and not take over where 8ball left off? Please?

 

[equationgirl]

Wrong way round.

They’re not aiming it at men per se, they are appealing to their market (which is primarily laddish blokes aged 18 to about 40). Same with most of their marketing. So they’ve highlighted an issue that will resonate with that cohort (SAD and depression) which is definitely relevant.

No doubt the antis here will try to argue that BD don’t really give a toss about bloke’s mental health, and they’d be right, but that’s how marketing and advertising works, isn’t it? Show me ANY corporate program that is truly altruistic.

For an altruistic programme (not program) you could check out a women-owned company called Archer and Olive who runs a initiative every year on her birthday to give people a chance to get some of her products (notebooks and journalling) for free. She also runs various programmes throughout the year where the purchase of a notebook means one goes to a local shelter, for example.

Yes, that's my opinion, of her altruism. But her whole company is set up around giving back and journalling as a mental health tool. That's more than most companies.

 

[Spymaster]

You are completely wrong as you’d know if you bothered reading the link. It is explicitly aimed at men, the whole campaign including their contribution to it.

I posted that in good faith.

Set-down your cudgels for an evening, Belboy, and play the ball instead of the man.

You might learn something.

 

[Spymaster]

For an altruistic programme (not program) you could check out a women-owned company called Archer and Olive who runs a initiative every year on her birthday to give people a chance to get some of her products (notebooks and journalling) for free. She also runs various programmes throughout the year where the purchase of a notebook means one goes to a local shelter, for example.

Yes, that's my opinion, of her altruism. But her whole company is set up around giving back and journalling as a mental health tool. That's more than most companies.

Counterfactual finger-wagging over "program/programme" aside; you're comparing apple seeds with oak trees.

If you're genuinely up for a discussion about corporate development/finance and marketing, I am too. It's what I do for a living.

I'm pissed now but how about we have a reset, and pick this up at the weekend?

Pukka offer.

 

[belboid]

I posted that in good faith.

Set-down your cudgels for an evening, Belboy, and play the ball instead of the man.

You might learn something.

You didn’t bother to read the link because you’re too arrogant to think you can learn here. You’re a liar and a fool and little doubt you’ll be following 8ball soon.

 

[Spymaster]

You didn’t bother to read the link because you’re too arrogant to think you can learn here. You’re a liar and a fool and little doubt you’ll be following 8ball soon.

Have a lie-down, bellers.

A bit of vitamin c in the morning

 

[belboid]

Have a lie-down, bellers.

A bit of vitamin c in the morning

Your playmates gone. Time you apologised for your comments.

 

[Spymaster]

Your playmates gone. Time you apologised for your comments.

Get in the sea, kanja

 

[Magnus McGinty]

You know that thing where you said you were going to try to do better?

You could just maybe engage with what I say that you disagree with rather than the theatre that makes you condescending.

 

[ElizabethofYork]

It's great when companies do something to help charities but this is probably the same old corporate bullshit though (see: Brewdog water for NHS centres, Brewdog giving up their bars for vaccination centres, Brewdog making sanitiser etc etc, all with limited edition product tie-ins).

Instead of just giving the money to a charity and shutting the fuck up about it, they throw around the cash on a celebrity video that looks great and make sure absolutely everyone gets to hear about their wonderful selfless giving by allocating a fat PR budget to promote it all. And you'll most likely hear nothing about hoe much money it raised (see also: Brixton Brewery's Age Concern campaign, completer with expensive video/PR and the tie-in product).

All companies who partner with charities do so for PR reasons, surely?