Yeah, I think that “don’t even think about it” is quite literally right.
About, ooh, 10-20 years ago (I can’t believe that means a period all in the 2000s!) there was great hope that if you could persuade people to change their beliefs (eg persuade them to believe that smoking is a bad thing), that would lead to behavioural change. But it turns out that beliefs are actually really quite poor predictors of behaviour. People just don’t really act in a way that is consistent with what they believe, oddly enough. Which is why merely being convinced that you should give up smoking or even really wanting to give up smoking isn’t generally enough.
Behaviour is much more predicted by the social categories you place yourself in and how you understand the norms associated with those social categories. If you define yourself as a smoker, that has all kinds of associations with it, the most important of which is, obviously, that you smoke. So even if you think smoking is really bad, if you see yourself as a smoker then you will follow through on the norm of smoking.
Now, all this is interesting and all but turning it into practical advice is much harder. How do you effect identity change? Let me know when you figure that one out.
About, ooh, 10-20 years ago (I can’t believe that means a period all in the 2000s!) there was great hope that if you could persuade people to change their beliefs (eg persuade them to believe that smoking is a bad thing), that would lead to behavioural change. But it turns out that beliefs are actually really quite poor predictors of behaviour. People just don’t really act in a way that is consistent with what they believe, oddly enough. Which is why merely being convinced that you should give up smoking or even really wanting to give up smoking isn’t generally enough.
Behaviour is much more predicted by the social categories you place yourself in and how you understand the norms associated with those social categories. If you define yourself as a smoker, that has all kinds of associations with it, the most important of which is, obviously, that you smoke. So even if you think smoking is really bad, if you see yourself as a smoker then you will follow through on the norm of smoking.
Now, all this is interesting and all but turning it into practical advice is much harder. How do you effect identity change? Let me know when you figure that one out.