Not sure if you are referring to me or not but that isn't what I said.
The motivations of corporations for doing "woke" stuff are as follows.
1 - Improves brand image so is good for sales and profitability among the demographics that matter to them. This is not something they do on the fly but after extensive market research.
2 - HR departments are generally tasked with creating loyalty without raising wages. Creating groups for BAME and LGBTQ etc is a way to respond to things that their employees say they care about in employee feedback surveys without spending any money.
3 - Effective management of an increasingly multi cultural workforce, avoidance of conflicts and avoiding cliques forming which leads to people being promoted for reasons other than their abilities.
Note that all the above is a response to how society has changed, a largely inevitable consequence of greater ease of communication and travel.
It isn't because of a conspiracy of the Jews to turn everyone gay or whatever bullshit it is you believe but won't say directly.
Why did you boycott them then? Did their stance on saving the rainforest offend your delicate sensibilities or something?
I resent international corporates, especially ones that started up abroad, trying to dictate the poltiical narritive for Britain.
For example Ben & Jerry's said some real imflammatory shite concerning immigration and the British government.
It's one thing for a firm to support a cause, But to accuse people who find a cause problematic as racist, is beyond the pale, that's an awful insulting slur that is cast far and wide.
Of course there are racists against BLM, but then again there's going to plenty of racists within BLM, both the organisation and the movement.
It's important to dismiss the those that spout racist shite, rather than a wider movement - that would be the sensible way, to judge people by their actions and words, rather than tarring an alwful lot of people with the same brush.
It's the same with immigration. To dismiss people who find mass immigration problematic is another divisive slur.
And I remind you, I could not give a hoot about immigration one way or the other because it's a non-issue. I 100% believe within the next 10 years, very few would want or need to come to this country. I believe in 15 years, there will be way more people leaving this country than moving into it. We'll be begging people to stay.
Also, I have no problem with diversity training, as long as it is that, rather than the critical race theory nonsense.