My last employer, before I became self-employed, had a staff share scheme like that, most people fell for it, and didn't understand why I wouldn't allow myself to get sucked in, even when I explained the shares were over-valued, based on the company over-paying to buy up smaller local newspaper groups, when the sector was clearly doomed, and especially as Johnson Press was so badly run.
A lot of them kept those options or actual shares when the price dropped, assuming they would recover at some point, they didn't, over some years they dropped from well over £5 each to just 1p, before the business finally collapsed, leaving them totally worthless.