Trump loves brands, and Woodward has been the gold standard for 50 years of investigative journalism around the presidency, so it's the same reason why he likes the Gray Lady, he likes The New York Times. It's the paper of record traditionally in his hometown, so even though both excoriate him, he's attracted to them the way a low-IQ small moth would be to a flame,” said Anthony Scaramucci, who briefly served as White House communications director under Trump. “Trump is always convinced that if he talks to the person, he is going to elucidate and enlighten that person and get them to like him.”