Badger Kitten draws Urbanites attention to the DM article and suggests people contact and complain to the advertisers on the page.
Meanwhile some Urbanites start a facebook page about it which grows and grows.
Lots of posts about other people complaining (Stephen Fry, Derren Brown) and how the campaign is growing.
Attempts by a few to archive the original DM article as it seems to be changing by the minute.
Some discussion as to the point of complaining to the PCC when only close relatives or those 'affected directly' can officially complain.
Lots of backslapping and discussion of whether the internet is the saviour of democracy.
That pretty much covers it.
john x