Also, going off on a slight tangent, the failure of Battle of Lake Changjin internationally is also quite significant.
The China-Hollywood partnership has been used primarily by Chinese media companies to acquire technical knowhow and the ability to make movies with Hollywood-style production values. They seem to have become satisfied that they have achieved this objective and have recently been giving Hollywood the cold shoulder, refusing to allow movies specifically made to appeal to the Chinese market to be screened in China, e.g. Marvels Shang Chi movie.
They had some minor success with The Wandering Earth in particular and also Wolf Warrior and Operation Red Sea.
They had very high hopes for war movie Battle of Lake Changjin to do better than Wolf Warrior and pulled out all the stops for a blockbuster war movie experience with some of the most celebrated Chinese directors like Chen Kaige (Farewell My Concubine) involved.
Here is a story in 3 acts to see how that went:
Overseas audiences excited about China's war epic released in the UK - Global Times
Overseas audiences excited about China's war epic released in the UK
By Global TimesPublished: Nov 20, 2021 11:19 AM
Trinity Cine Asia released China's war epic "The Battle at Lake Changjin" in cinemas across the UK and Ireland on Friday. The film is currently the highest-grossing title in China as well as in the world so far in 2021, having earned more than 5.62 billion yuan ($879million) since its premiere in China on September 30, according to figures reported by the Xinhua News Agency.
"It's a privilege for us to be able to release the biggest box office story of 2021, when cinemas are just seeing the first real shoots of recovery," said Trinity Cine Asia co-founder and director Cedric Behrel on November 12.
"'Battle at Lake Changjin' presents a fresh viewpoint which hasn't been seen before, reframing the war film narrative we're used to seeing, but with production values to match Hollywood," Behrel said. "The film falls into the war film template of decisive battles that changed the course of history. It has hit a particular nerve with Chinese audiences ̶ maybe because most popular war films are made from a Hollywood or American perspective [such as those about] the Vietnam War."
Jointly directed by Chen Kaige, Hark Tsui and Dante Lam, "The Battle at Lake Changjin" is set during the War to Resist US Aggression and Aid Korea (1950-53), the Chinese participation in the Korean War, and tells the story of Chinese People's Volunteers soldiers fighting bravely in freezing temperatures in a key campaign at Lake Changjin, or Chosin Reservoir.
The story of young warriors willing to risk it all to defend their motherland against the world's best-equipped army, despite a lack of food and warm clothing amid the bitter cold, has moved many moviegoers to tears.
The Times commented on October 4 that "The world's highest-grossing film does not involve James Bond or a Marvel superhero but is a tub-thumping Chinese war epic that revels in a rare victory over America."
Kelly Wang, an international student studying at the University of Leeds, told the Global Times that after watching the film, she went back to school and recalled this period of history with her roommates in the UK. She thought it was a major step forward for Chinese films, which not only proved the perseverance and persistence of Chinese soldiers, but also gave people around the world an opportunity to re-learn and reflect on history.
"It's no longer the time when Westerners decide most of the content of history," Wang noted.
Actual performance of the movie internationally was significantly worse than Wolf Warrior and the others it hoped to build on.
www.boxofficemojo.com
Worldwide gross was $902,541,161.
Of which, China accounted for $899,400,000 and Hong Kong accounted for $2,596,393.
So really we're talking half a million gross internationally.
In the UK, it was the 154th highest ranking movie of the year, and was watched no more widely than the low budget Icelandic horror, Lamb.
Cue rage from "blogs" (really state media in disguise):
baijiahao.baidu.com
Some European and American netizens think that "Changjin Lake" is too long and unfriendly to the audience, and the American actors in the film are also relatively dull.
There are even many European and American netizens who believe that China fabricated the fact of victory or defeat in this battle, in order to make a film to promote itself in order to give money to itself.
This view is really ridiculous!
Judging from their feedback alone, it also reflects their double standards. After all, only American superheroes are qualified to export American values with super film lengths, and only Americans are qualified to influence the world with culture.
Chinese people have expressed their indignation over the experience of "Changjin Lake" abroad. In the field of film, the domestic development is indeed relatively late. Compared with Europe and the United States, there is still a big gap. In recent years, although there have been many excellent works, it is difficult to shake the global influence of European and American culture in any aspect. It is very difficult for "Changjin Lake" to be recognized by European and American audiences in terms of values. For example, when "Wolf Warriors 2" was released abroad, the box office was only 2.72 million U.S. dollars, which might be even lower if you exclude a large number of Chinese and foreign students watching.
...
Perhaps the film "Changjin Lake" is not perfect and has its flaws, but it is undeniable that this is the best performing film in the world this year at the box office, and it is also a film that exports the Chinese value system.
Even if you are caught in the cold abroad now, you shouldn't ridicule, because the people of the country should be self-improvement!
Now that "Changjin Lake" is going overseas to promote Chinese culture, we should do our best to support it. Do you think it's right?
I just ran some of it through Google translate but the tone comes across as much angrier and more forthright in the original Chinese IMO.
What stings even more is that after heavily pushing Battle of Lake Changjin to be a box office success - helped by tricks like limiting release of foreign films, heavy state-directed promotion, compulsory school trips, taking entire government departments to see it, and cinemas incentivized or pressured to fiddle the Box Office figures (e.g. if someone paid to see a foreign film, they'd print a ticket for a Chinese political film and just write the name of the foreign film on the back of the stub, so you can see the film you chose but the money goes to the Chinese film) - it actually had the mantle of highest grossing movie of 2021 stolen at the last minute by the new Spiderman movie, which was not allowed for release in China.
This means that China has effectively burned bridges with Hollywood too early - with all the investment, they are still incapable of matching their international success of the early 00s with Crouching Tiger Hidden Dragon and Hero, or the critical success of the 90s with early award winning movies by Zhang Yimou and Chen Kaige. So they have actually regressed in terms of soft power, whilst South Korea has leapt miles ahead of them with hits like Parasite and Squid Game, and not only that, but Spiderman has proved to Hollywood that they don't need the Chinese market and attempts to cater to it frequently backfire, and by spurning Hollywood too early they are no longer going to benefit from the indirect soft power of Hollywood trying to curry their favour and they might actually get films where the Chinese are the bad guys now.
This isn't how the script was supposed to go, and calls into question their ability to become a cultural superpower to rival the USA. I think the role of the tightening censorship and political control and declining international success in cinema despite investment will not be lost on at least some people, particularly within the arts. This is again a contrast to the confidence of 2016.
Good article about the China-Hollywood divorce here:
Relations between Tinseltown and the world’s largest film market have entered a new, unprecedented chapter going into 2022.
variety.com