Lucky Black Cat, Emerican Johnson and Nora discuss advice that is useful for any organizer or activist, tips to help your organization or movement grow in both size and active participation. This advice draws from two sources: 1. Social psychology 2. Real life examples of successful mass movements and organizing campaigns In terms of real life activist struggles, they discuss lessons from the Quebec student strike of 2012, a labor union struggle by hotel workers in San Francisco, and a struggle against a predatory landlord by Seattle Solidarity Network.