I had a really interesting conversation with my Swedish friend earlier (and a voice actor from one of my favourite video games, but I'll leave the fangirling for elsewhere), and she said that they figure we just don't take it seriously, but are continually confused as to why we insist on sending such shit each year. She said "think of the artists you COULD send!"
She's right. We've got a lot of talent in the music industry. We could wipe the floor with the competition. But it's a chicken and egg situation: they don't want to do it because it seems naff; so we accept we send shit and stop taking it seriously, and think of it merely as being naff; so artists don't want to do it because it seems naff...
They used to not take it seriously, apparently, but she said now they take it DEADLY serious, and all the really good and serious acts are FIGHTING over each other to get to represent them. They're in it to win it. Super serious style.
I told her we're effectively in self-preservation mode now: we go for the lols and we always come home happy. But honestly, while I love how we see it as ridiculous, I really, really wish we could be more a proper part of it and actually embrace what every other country thinks about it. Fucking British, always trying to be aloof and different. Fuck the British.